Company: Lakeshore Learning Materials

Location: Orlando, FL

Expected salary: $100000 – 115000 per year

Job date: Fri, 08 Aug 2025 23:20:00 GMT

Job description:

Job Description: Marketing and Sales Collaboration Specialist

Position Overview:
We are seeking a motivated and detail-oriented individual to join our team as a Marketing and Sales Collaboration Specialist. In this role, you will work closely with the Inside Sales team and the Marketing group to fine-tune messaging and develop collateral materials that effectively support our sales initiatives. Your creativity and analytical skills will be essential in enhancing communication strategies and ensuring alignment between sales and marketing efforts.

Key Responsibilities:

• Collaborative Development: Partner with the Inside Sales team to identify key messaging and themes that resonate with target audiences. Collaborate with the Marketing group to create compelling collateral materials, including presentations, brochures, case studies, and digital content.

• Messaging Optimization: Analyze current messaging and sales materials to identify areas for improvement. Gather feedback from the sales team to refine and optimize messaging that speaks directly to customer needs and pain points.

• Campaign Support: Work alongside the Marketing team to design marketing campaigns that align with sales objectives. Assist in the creation of targeted content that drives engagement and supports lead generation efforts.

• Training and Resources: Provide support in developing training materials and resources for the Inside Sales team to ensure they are well-equipped to communicate effectively with prospects and customers.

• Performance Analysis: Monitor the effectiveness of messaging and collateral through performance metrics. Collaborate with the sales and marketing teams to adjust strategies based on data insights and feedback.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience in marketing, sales support, or a similar role.
• Strong written and verbal communication skills, with an eye for detail.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Familiarity with CRM systems and marketing automation tools is a plus.

What We Offer:

• A dynamic and supportive work environment.
• Opportunities for professional growth and development.
• Competitive salary and benefits package.

Join us in driving success through effective collaboration between sales and marketing! If you are passionate about creating impactful messaging and support materials, we would love to hear from you.