Company: Lakeshore Learning Materials

Location: Orlando, FL

Expected salary: $100000 – 115000 per year

Job date: Wed, 20 Aug 2025 07:02:43 GMT

Job description:

Job Description: Marketing and Inside Sales Collaboration Specialist

Position Overview:
We are seeking a highly motivated Marketing and Inside Sales Collaboration Specialist to join our dynamic team. In this role, you will work closely with the Inside Sales team and the Marketing group to refine and enhance messaging and collateral materials that support our sales initiatives. Your efforts will play a crucial role in driving sales performance, improving customer engagement, and effectively communicating our value proposition.

Key Responsibilities:

• Collaborate with the Inside Sales team to understand their needs and challenges, ensuring that marketing materials align with sales strategies and objectives.
• Work with the Marketing group to develop, fine-tune, and update messaging, sales collateral, and promotional materials that resonate with target audiences.
• Conduct market research and analyze competitor messaging to identify opportunities for differentiation and improvement in our materials.
• Assist in the creation of training materials for the Inside Sales team, providing them with the necessary tools to effectively engage prospects and customers.
• Monitor and evaluate the performance of marketing collateral in the sales process, recommending adjustments based on feedback and results.
• Facilitate communication between the Inside Sales and Marketing teams to ensure alignment on campaigns, promotions, and messaging strategies.
• Participate in regular meetings and brainstorming sessions to generate new ideas for marketing initiatives that support sales goals.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in marketing, sales support, or a related role, ideally within B2B environments.
• Strong understanding of sales processes and the ability to translate sales needs into effective marketing materials.
• Excellent written and verbal communication skills, with the ability to distill complex information into clear and compelling messaging.
• Proficiency in marketing tools and software, as well as data analysis skills to track the effectiveness of materials.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

Why Join Us?
This position offers a unique opportunity to bridge the gap between Marketing and Inside Sales, driving the success of our sales efforts through effective communication and impactful materials. If you are passionate about collaboration, creativity, and helping teams achieve their goals, we would love to hear from you!