Company: Lakeshore Learning Materials

Location: Orlando, FL

Expected salary: $100000 – 115000 per year

Job date: Wed, 14 May 2025 22:39:38 GMT

Job description:

Job Description: Sales and Marketing Collaboration Specialist

Position Overview:
We are seeking a dynamic and strategic individual to join our team as a Sales and Marketing Collaboration Specialist. In this role, you will work closely with both our Sales team and Marketing group to refine and enhance messaging and collateral materials that effectively support our target markets. Your efforts will play a crucial role in driving sales growth and ensuring that our marketing initiatives resonate with potential clients.

Key Responsibilities:

• Collaborate with Sales and Marketing teams to identify key messaging opportunities that align with market demands.
• Develop and fine-tune collateral materials, including brochures, presentations, and digital content, ensuring they are compelling and aligned with brand standards.
• Conduct market research to understand customer needs and preferences, translating insights into actionable strategies.
• Partner with Sales to gather feedback on existing materials and identify areas for improvement.
• Coordinate with graphic designers and content creators to produce visually appealing and informative marketing assets.
• Monitor the effectiveness of marketing initiatives and adjust strategies based on performance metrics and sales feedback.
• Support training sessions for the Sales team on effective communication of marketing materials.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Proven experience in a sales and marketing role, preferably within [industry].
• Strong understanding of market dynamics and customer engagement.
• Excellent communication skills, both written and verbal.
• Ability to work collaboratively across teams and departments.
• Proficiency in marketing tools and software.

Why Join Us:
This role offers an exciting opportunity to bridge the gap between Sales and Marketing, driving impactful results in the marketplace. Join us to leverage your skills and creativity in a vibrant work environment dedicated to excellence and innovation.