Company: Sinceri Senior Living

Location: Orlando, FL

Expected salary:

Job date: Sat, 12 Jul 2025 22:31:55 GMT

Job description:

Job Description: Marketing and Census Development

Position Summary:

The Marketing and Census Development Specialist plays a vital role in promoting our facility and ensuring optimal occupancy levels. This position is responsible for effectively marketing our services to attract new residents while also maintaining a strong relationship with existing clients. The ideal candidate will develop and implement comprehensive marketing strategies and business plans that align with our financial goals.

Key Responsibilities:

• Marketing Strategy: Develop and execute annual business and quarterly marketing plans, focusing on both internal and external strategies to drive occupancy.

• Market Evaluation: Analyze market trends, competitor offerings, and potential customer needs to effectively position the facility’s services.

• Relationship Building: Cultivate and maintain relationships with referral sources, community organizations, and other stakeholders to enhance outreach and visibility.

• Promotional Activities: Design and implement promotional campaigns, including social media, events, and direct marketing initiatives to attract new clients.

• Performance Monitoring: Track and evaluate the effectiveness of marketing strategies and occupancy rates, making adjustments as necessary to achieve budgeted targets.

• Collaboration: Work closely with other departments to ensure cohesive messaging and to enhance the overall experience for current and prospective residents.

• Reporting: Prepare regular reports on marketing performance and occupancy levels for management review.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing, preferably within the healthcare or senior living industries.
• Strong analytical skills with a focus on data-driven decision-making.
• Excellent communication and interpersonal skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Benefits:

• Competitive salary.
• Comprehensive health benefits.
• Opportunities for professional development and growth.

Join us in our mission to provide exceptional services while ensuring the facility reaches and maintains its budgeted occupancy goals. Your expertise in marketing and census development will play a crucial role in our success!