Company: UnitedHealth Group

Location: Orlando, FL

Expected salary: $89800 – 176700 per year

Job date: Thu, 22 May 2025 22:34:47 GMT

Job description:

Job Description: Growth and Marketing Programs Manager

Overview:

We are seeking a strategic and dynamic Growth and Marketing Programs Manager to spearhead the development and execution of innovative marketing initiatives that align with our enterprise strategy and support our market business goals. This role is pivotal in fostering collaboration across various divisions, including regional clinic operations, medical directors, and marketing leaders, to drive engagement and elevate our brand presence.

Key Responsibilities:

• Strategic Development: Design and implement marketing programs that support our overarching business objectives, ensuring alignment with organizational priorities and local market needs.

• Cross-Functional Collaboration: Work closely with regional operations leaders, medical directors, and health plan representatives to understand their unique business challenges and opportunities, facilitating effective marketing strategies.

• Market Analysis: Conduct thorough market research to identify growth opportunities and emerging trends, translating insights into actionable marketing plans.

• Performance Monitoring: Establish metrics and KPIs to evaluate the effectiveness of marketing initiatives, making data-driven adjustments as necessary to optimize performance.

• Stakeholder Engagement: Engage with internal stakeholders to build buy-in and support for marketing initiatives, providing regular updates and reports on progress and results.

• Budget Management: Manage the marketing budget effectively, ensuring that all programs are cost-effective and deliver a strong return on investment.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field; advanced degree preferred.
• Proven experience in marketing program development and execution, preferably in a healthcare or clinical setting.
• Strong analytical skills with the ability to interpret data and market insights.
• Excellent communication and interpersonal skills to facilitate collaboration across diverse teams.
• Project management experience, with the ability to prioritize and manage multiple initiatives simultaneously.

Join Us:

If you are passionate about driving growth through strategic marketing initiatives and enhancing healthcare delivery, we invite you to apply for this exciting opportunity to make a significant impact within our organization.