Job title: Regional Marketing Manager

Company: MNP

Job description: Inspirational, innovative and entrepreneurial – this is how we describe our empowered teams. Combine your passion with purpose and join a culture that is thriving in the face of change.

Make an impact with our Regional Marketing team as a Manager (RMM). This diverse team of professionals uses creativity and innovation to deliver leading-edge marketing solutions, ensuring MNP’s unique value proposition stands out from the crowd. As a trusted advisor, you’ll execute marketing campaigns that promote MNP’s brand.

MNP is proudly Canadian. Providing business strategies and solutions, we are a leading national accounting, tax and business advisory firm in Canada. Entrepreneurial to our core, our talented team members transcend obstacles into opportunities and are successfully transforming mid-market business practices.

RESPONSIBILITIES AND QUALIFICATIONS

Performance Expectations

The RMM is accountable for taking a highly collaborative approach to working with the senior regional marketing manager and the service and client group leaders within the region, to understand their business objectives and translate these into marketing strategies, plans and activities which drive our brand awareness, positioning and create sales opportunities for our practitioners
Work with and adhere to firm processes and best practices, including the use of consistent marketing and budget templates
Obtain plan approval, develop and lead the implementation of all office, client group and service-specific marketing strategies, programs and activities for the region in order to support existing client retention, targeted pursuit plans and referral mapping for Toronto, Oshawa and Markham
Develop creative campaign briefs and lead concept development phases
Measure, understand and report on the impact of marketing activities, including using the firm’s ‘Performance Reporting’ methodology (where applicable) as well as lead tracking. Analyze the reporting information and make recommendations / adjustments to plans and programs where required.
Manage and monitor the region’s budgets, analyzing variances between planned and actual spend (recommending corrective actions as necessary)
Identify, negotiate, and manage strategic sponsorships of all sizes
Organize client prospect programs in conjunction with internal resources and internal marketing-related initiatives
Maintain brand and positioning with MNP properties and utilize marketing materials and collateral including promotional items, brochures and tradeshow equipment.
Understand vendor arrangements/structures and develop and maintain those relationships
Build strategic alliances and foster marketing relationships with key stakeholders in the external marketplace
Develop strong relationships with key stakeholders in region (e.g. RMP and regional niche / service line leaders and partners)
Build profile and relationships in regional marketplace, including with local influencers, media and community (e.g. through attendance at local events)
Contribute to the development of new ideas and approaches to improve work processes while effectively using MNP internal programs and systems
Conduct regional marketing intelligence activities such as understanding the competitive environment, MNP market share and brand positioning
Maintain awareness of changes to regional marketplace, study economic indicators in the region and identify current and future market trends
Provide overall direction for regional marketing team and set expectations for team
Develop, coach, and mentor team members towards professional and personal development
Ensure a high standard of performance by providing regular feedback to direct reports and conducting formal, written annual performance reviews
Promote regular attendance, balanced lifestyle and high standard of team wellness

Skills and Experience

Completion of a post-secondary degree in Marketing
Minimum of five (5) years of experience in a marketing capacity and a demonstrated understanding of the entire marketing process
Experience working in a professional services environment or marketing agency environment considered an asset
Understanding and experience working in the local marketplace is an asset
Understanding of how to build and reinforce effective working relationships within and across teams and with key stakeholders
Strong Project Management skills
Possess strong presentation and reporting skills
Possess business development skills and knowledge
Strong computer literacy including effective working skills of Database Marketing Software and Microsoft Word, Excel and PowerPoint
Experience with web, digital and social media platforms
A valid driver’s license is necessary as travel will be required

Core Competencies and Personal Characteristics

Integrity – professional whose honesty, integrity, confidentiality and high ethical standards contributes to effective leadership and optimal business relationships
Energy – displays enthusiasm, optimism and passion

…

while maintaining a high level of productivity and a balanced lifestyle
Diversity – understands the importance of different backgrounds, perspectives and experiences and is respectful of individual differences
Communication – effectively expresses ideas and conveys information in business writing, conversations and interactions with others that make an impact and persuade their intended audience(s)
Client Service Excellence – understands the importance of quality client service, proactively identifies client needs and creates strategies to proficiently serve clients
Business Development – looks for and seizes profitable business opportunities while focusing on the ability to gain increased presence in the community
Forward Thinking – anticipates the implications of situations, takes appropriate action as needed and prepares for possible contingencies
People Management & Leadership – goal-driven leader who effectively manages self, others and teams to achieve goals
Coaching – takes responsibility for one’s own and team members’ performance by setting clear goals and tracking progress against those goals, promptly addresses performance issues, is highly organized and uses personal judgement and decision making
Fostering Innovation – develops, sponsors, and/or supports the introduction of new and improved methods, products, procedures and technologies
Interpersonal Skills – proven relationship builder with the ability to relate to team members, inspire them to participate and mitigate conflict
Strategic Thinking – analyzes the Firm’s competitive position by considering market and industry trends, existing and potential clients, and strengths and weaknesses of competitors
Entrepreneurial – looks for and seizes profitable business opportunities and is willing to take calculated risks in order to achieve business goals

MyRewards@MNP

More than a paycheque, MNP is proud to offer customized rewards for our team members. With a focus on health and wealth, we provide an extensive list of benefits that support our unique culture and foster work-life integration.

Our MyRewards@MNP program offers benefits that allow you to thrive at work and outside of the office. Be rewarded with generous paid time off including 4 personal days, firm sponsored social events, a group pension plan with 4% matching contribution, voluntary savings products, bonus program eligibility, a wellness subsidy, health and dental benefits, mental health resources, exclusive access to perks and discounts, professional development assistance, learning opportunities through MNP University, a flexible ‘Dress For Your Day’ environment and more!

MNP

MNP est l’un des plus importants cabinets de comptables agréés et de services-conseils au Canada, offrant des conseils personnalisés à ses clients en matière de comptabilité, de fiscalité et de services-conseils. Avec une portée nationale et…

Expected salary:

Location: Toronto, ON

Job date: Fri, 02 Sep 2022 07:30:35 GMT

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