Company: Macy’s

Location: Orlando, FL

Expected salary:

Job date: Fri, 15 Aug 2025 02:36:46 GMT

Job description:

Job Title: Brand Marketing Specialist

Job Description:

We are seeking a dynamic Brand Marketing Specialist to join our team. In this role, you will be instrumental in building and nurturing brand-specific clientele to drive local marketing initiatives. Your primary responsibilities will include executing both vendor and non-vendor events aimed at increasing sales and enhancing brand awareness within the community.

Key Responsibilities:

• Clientele Development: Cultivate and maintain relationships with brand-specific customers to create a loyal clientele base that supports local marketing efforts.

• Event Execution: Organize and manage vendor and non-vendor events, ensuring successful execution that aligns with brand objectives and drives sales growth.

• Sales Support: Collaborate with sales teams to identify opportunities for cross-promotions and strategic partnerships that boost product visibility and revenue.

• Market Research: Analyze local market trends and customer feedback to refine marketing strategies and engagement efforts.

• Promotional Activities: Develop and implement promotional campaigns that resonate with the target audience and enhance brand presence.

• Reporting: Generate reports on event performance and sales metrics to inform future marketing strategies.

Qualifications:

• Demonstrated experience in marketing, event management, or sales.
• Strong interpersonal skills with the ability to build rapport with clients.
• Creative mindset with a passion for brand development and community engagement.
• Excellent organizational and multitasking abilities.
• Proficiency in marketing tools and software.

Join us in this exciting opportunity to make a significant impact in building our brand and driving sales growth in your local market!