Company: Ceridian

Location: Toronto, ON

Expected salary:

Job date: Sun, 16 Mar 2025 00:02:38 GMT

Job description: Location: Work is what you do, not where you go. For this role, we are open to remote work and can hire anywhere in the United States or CanadaAbout the opportunityAt Dayforce, Product Marketing is at the crossroads of the Marketing, Product, and Sales functions. Our team is dynamic and plays a crucial role in the corporate rhythm of business.This role will lead the development of ABM content frameworks and key messages for targeted North American programs to reach C-level decision makers in the Human Capital Management (HCM) space.What you’ll get to do

• Develop differentiated product positioning and messaging for use within account-based marketing (ABM) programs targeting frontline-focused industries such as retail, hospitality, and manufacturing
• Synthesize market insights from analysts, sales, and thought leaders to develop specialized buyer personas from corporate admins to frontline users
• Develop value-based humanized storylines tied to C-level metrics
• Collaborate with brand and growth marketing to refine messaging used on digital channels
• Collaborate with the content marketing team and creative agencies to turn messaging into ABM-focused creative collateral and publish it to marketing channels
• Develop persona-based demo storylines
• Personalize existing, or create new, sales enablement materials to work in ABM motions such as sales plays or revenue development manager (RDM) messaging and scripts
• Develop the positioning goals and content strategy for NRF, retail’s big show, held in New York City annually

Skills and experience we value

• 10+ years of B2B Product Marketing experience focused on business applications, preferably for enterprise software reaching multiple buying groups (CHRO, CFO, COO, CIO, etc.) with differentiated messaging for each persona
• Experience working at or marketing to frontline-focused industries such as retail, hospitality, or manufacturing
• A passion for ABM (1:few or 1:1 tactics), personalized approaches, and tactics
• A proven track record of developing a full funnel content plan from message house creation through development of content to land in different marketing and sales channels, from awareness through opportunity close
• Demonstrates a deep understanding of B2B enterprise sales cycles and buying processes
• Understands attribution modeling
• Thrives in highly collaborative and cross-functional working environments
• Finds energy in fast-paced environments and enjoys building scalable marketing frameworks from the ground up

Work location is flexible for this role, as remote work is an option. The role involves developing ABM content frameworks targeting C-level decision makers in the HCM space. Responsibilities include developing product positioning, messaging for frontline-focused industries, developing buyer personas, collaborating with marketing teams, creating demo storylines, and developing sales enablement materials. The ideal candidate has 10+ years of B2B Product Marketing experience, experience in frontline-focused industries, a passion for ABM, and a track record of developing full funnel content plans. They should also have a deep understanding of enterprise sales cycles and enjoy working in collaborative environments.