Company: Red Lobster

Location: Orlando, FL

Expected salary:

Job date: Sun, 07 Sep 2025 05:49:15 GMT

Job description:

Job Description: Director of Gift Card Strategy and Innovation

Overview:
Red Lobster is seeking a visionary Director of Gift Card Strategy and Innovation to lead and optimize our gift card business across all channels, including in-restaurant and digital platforms. This role demands a strategic thinker with a blend of creativity and analytical skills, responsible for driving innovation and execution to deliver a differentiated and desirable gift card experience for our customers.

Key Responsibilities:

1. Strategic Leadership:

   • Develop and implement a comprehensive strategy for Red Lobster’s gift card business that aligns with broader business goals.
   • Identify market trends and customer insights to enhance our gift card offerings, ensuring they stand out in a competitive landscape.

2. Innovation & Execution:

   • Drive innovation in gift card products and services, exploring new opportunities to enhance customer engagement and sales.
   • Oversee the execution of gift card initiatives, ensuring seamless implementation across all channels.

3. Sales & Marketing Integration:

   • Collaborate closely with the Marketing team to create compelling campaigns and merchandising strategies that promote gift card sales.
   • Utilize cross-channel promotional opportunities to maximize gift card visibility and drive consumer interest.

4. Performance Analysis:

   • Monitor and analyze sales trends, customer feedback, and campaign performance to refine strategies and enhance overall effectiveness.
   • Prepare regular reports on the performance of the gift card business and provide actionable insights to executive leadership.

5. Stakeholder Collaboration:

   • Partner with internal teams including IT, finance, and operations to ensure smooth execution of gift card programs and initiatives.
   • Forge relationships with external partners and vendors to enhance our gift card offerings and expand market reach.

Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.
• Proven experience in strategy development, sales, and marketing, ideally within the retail or hospitality industry.
• Strong analytical skills with the ability to leverage data to drive decision-making.
• Excellent project management skills and the ability to lead cross-functional teams.

What We Offer:

• A dynamic and collaborative work environment where your ideas can thrive.
• Opportunities for professional growth and development within the company.
• Competitive salary and benefits package.

If you’re passionate about innovation and driving strategic growth in the gift card space, we invite you to join Red Lobster as we take our gift card business to new heights!