Company: Red Lobster

Location: Orlando, FL

Expected salary:

Job date: Sun, 07 Sep 2025 02:44:19 GMT

Job description:

Job Description: Gift Card Strategy and Innovation Manager

Overview:

Join Red Lobster as a Gift Card Strategy and Innovation Manager, where you will drive strategic initiatives and execute innovative solutions for our gift card business across all channels, including in-restaurant and digital platforms. This role is pivotal in shaping a differentiated and desirable gift card experience that enhances customer engagement and drives sales.

Key Responsibilities:

1. Strategy Development:

   • Formulate and implement a comprehensive strategy for the gift card business that aligns with Red Lobster’s overall objectives.
   • Analyze market trends, competitor offerings, and customer preferences to identify opportunities for growth and differentiation.

2. Innovation Execution:

   • Lead the development of innovative gift card products and promotional campaigns that resonate with our target audience.
   • Collaborate with cross-functional teams to enhance product offerings and the customer experience.

3. Sales & Marketing Integration:

   • Partner closely with the Marketing team to design and execute compelling campaigns that effectively promote the gift card program across all channels.
   • Oversee merchandising strategies to ensure visibility and attractiveness of gift card placements within restaurants and digital mediums.

4. Performance Analysis:

   • Monitor and analyze sales performance, customer feedback, and campaign effectiveness to optimize future initiatives and drive continuous improvement.
   • Develop regular reports on gift card business performance for executive stakeholders.

5. Collaboration:

   • Work with Operations and IT teams to ensure seamless implementation of initiatives and maintain quality standards across all aspects of the gift card program.
   • Foster strong relationships with external partners and vendors to enhance the gift card experience and explore new opportunities.

Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.
• Proven experience in a strategic role, preferably within retail or food service sectors.
• Strong analytical skills with a data-driven approach to decision-making.
• Excellent communication and collaboration abilities, with a knack for fostering teamwork and cross-functional partnerships.
• Creative mindset with a passion for innovation and customer experience.

Why Join Us?

Be a part of a dynamic team that inspires moments of connection and joy through great seafood experiences. At Red Lobster, we value creativity, collaboration, and a commitment to excellence. If you are an innovative thinker ready to make a significant impact on our gift card business, we want to hear from you!