Company: Red Lobster

Location: Orlando, FL

Expected salary:

Job date: Sun, 07 Sep 2025 04:25:11 GMT

Job description:

Job Title: Gift Card Business Strategy Manager

Job Description:

We are seeking a dynamic and results-driven Gift Card Business Strategy Manager to lead the strategy, innovation, and execution for Red Lobster’s gift card business across all channels, including in-restaurant and digital platforms. This role is integral to ensuring our gift card offerings are differentiated, desirable, and drive sales growth.

Key Responsibilities:

• Strategic Development: Develop a comprehensive strategy for Red Lobster’s gift card business, focusing on market trends, customer insights, and competitive analysis to identify new opportunities for growth.

• Innovation & Execution: Drive innovation in gift card offerings and campaigns, ensuring that they resonate with our target customers and enhance their dining experience. Oversee the implementation of all gift card programs and campaigns across multiple channels.

• Sales & Marketing Integration: Collaborate closely with the Marketing team to create and execute compelling promotional campaigns and merchandising strategies that enhance visibility and drive gift card sales.

• Cross-Channel Management: Ensure consistent messaging and branding across in-restaurant and digital platforms to optimize customer engagement with our gift card offerings.

• Performance Analysis: Monitor and analyze sales performance metrics, customer feedback, and market trends to continuously refine strategies and improve business outcomes.

• Partnership Development: Identify and establish strategic partnerships that can enhance the gift card business, expand distribution channels, and create unique promotional opportunities.

Qualifications:

• Proven experience in retail strategy, product marketing, or relevant fields, preferably within the restaurant or hospitality industry.
• Strong analytical skills with the ability to translate data into actionable insights.
• Exceptional communication and interpersonal skills, with a knack for collaboration across cross-functional teams.
• A creative thinker with a strategic mindset and a passion for innovation.
• Proficiency in digital marketing and e-commerce strategies related to gift card sales.

Join us at Red Lobster to drive the evolution of our gift card business, creating memorable experiences for our customers while delivering strong sales performance!