Company: Red Lobster

Location: Orlando, FL

Expected salary:

Job date: Sat, 06 Sep 2025 22:13:17 GMT

Job description:

Job Description: Gift Card Business Strategist

Overview:
Join our team at Red Lobster as a Gift Card Business Strategist. In this pivotal role, you will drive the strategy, innovation, and execution of our gift card business across all channels, including in-restaurant and digital platforms. Your goal will be to create a gift card experience that is differentiated, desirable, and resonates with our customers.

Key Responsibilities:

1. Strategic Development:

   • Develop and implement a comprehensive strategy for the gift card business, ensuring alignment with Red Lobster’s broader goals and brand identity.
   • Identify and leverage market trends to position Red Lobster’s gift cards as a preferred choice among consumers.

2. Innovation and Execution:

   • Introduce innovative concepts and offerings to enhance the appeal of our gift cards, focusing on seasonal promotions and unique themes.
   • Oversee the execution of gift card initiatives, ensuring timelines and quality standards are met to deliver exceptional customer experiences.

3. Sales & Marketing Integration:

   • Collaborate closely with the Marketing team to create compelling campaigns that effectively promote our gift card offerings.
   • Develop merchandising strategies that enhance visibility and accessibility of gift cards in-restaurant and online, maximizing sales potential.

4. Cross-Channel Strategy:

   • Design and manage gift card sales strategies across multiple channels, focusing on both digital and in-restaurant experiences.
   • Analyze performance metrics and customer feedback to refine approaches and optimize sales across all channels.

5. Partnership Development:

   • Cultivate partnerships with external vendors and partners to drive gift card sales and enhance promotional opportunities.
   • Engage with internal stakeholders across departments to ensure cohesive messaging and strategies.

Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field.
• Proven experience in sales, marketing, or business strategy, preferably within the retail or restaurant industry.
• Strong analytical skills, with the ability to translate data into actionable insights.
• Excellent communication and collaboration skills, able to build relationships across teams.
• Creative thinker with a passion for innovation and customer experience.

Join Us:
If you are a strategic thinker with a flair for innovation and a passion for driving results, we invite you to apply for this exciting opportunity to shape the future of Red Lobster’s gift card business!