Company: Red Lobster

Location: Orlando, FL

Expected salary:

Job date: Sat, 06 Sep 2025 23:53:57 GMT

Job description:

Job Title: Gift Card Strategy and Marketing Manager

Job Description:

Red Lobster is seeking a dynamic and results-oriented Gift Card Strategy and Marketing Manager to lead the strategic direction, innovation, and execution of our gift card business across all channels, including in-restaurant, digital, and third-party platforms. The ideal candidate will have a keen understanding of consumer behavior, a passion for enhancing customer experiences, and a proven track record in driving sales and marketing initiatives.

Key Responsibilities:

• Strategic Planning: Develop and implement comprehensive strategies to enhance Red Lobster’s gift card offerings, ensuring they are differentiated and desirable in a competitive market.

• Innovation: Identify trends and opportunities to innovate our gift card products, ensuring alignment with customer needs and brand positioning.

• Sales and Marketing Integration: Collaborate closely with the Marketing team to create compelling marketing campaigns and merchandising strategies that effectively promote gift card sales across all channels.

• Channel Management: Oversee the execution of gift card strategies in in-restaurant environments, online platforms, and at third-party retailers to maximize reach and sales.

• Performance Analysis: Monitor and analyze sales performance metrics, adjusting strategies as needed to achieve targets and improve overall effectiveness.

• Cross-Functional Collaboration: Work with various departments, including Operations and Finance, to ensure seamless execution of gift card initiatives and align with business objectives.

• Customer Engagement: Develop initiatives that enhance customer engagement with gift card products, creating memorable experiences that drive loyalty.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven experience in sales, marketing, or product management, preferably within the restaurant or retail sectors.
• Strong analytical skills with the ability to derive insights from data.
• Excellent communication and collaboration skills to work effectively across cross-functional teams.
• Creative thinker with a passion for innovation and customer experience.

Join us in delivering memorable dining experiences through our innovative gift card offerings and contribute to the continued success of Red Lobster!