Company: Red Lobster

Location: Orlando, FL

Expected salary:

Job date: Sun, 07 Sep 2025 06:38:36 GMT

Job description:

Job Title: Gift Card Strategy and Innovation Manager

Job Description:

We are seeking a dynamic and strategic individual to lead the development and execution of Red Lobster’s gift card business across all channels, including in-restaurant and digital platforms. This role is pivotal in transforming our gift card offerings into a differentiated and desirable product that enhances customer engagement and drives revenue.

Key Responsibilities:

• Strategic Oversight: Develop and execute innovative strategies for the gift card business, ensuring alignment with Red Lobster’s overall brand vision and objectives.

• Cross-Channel Execution: Oversee the implementation of gift card initiatives in all channels, including in-restaurant promotions, digital sales, and external partnerships to maximize visibility and accessibility.

• Sales and Marketing Integration: Collaborate closely with the Marketing team to craft compelling campaigns and merchandising strategies that drive awareness and adoption of gift cards, enhancing the customer experience.

• Market Analysis: Conduct market research to identify trends, customer preferences, and competitive landscapes to inform product development and promotional strategies.

• Performance Monitoring: Track and analyze the performance of gift card initiatives, providing insights and recommendations for optimization to meet sales goals and customer needs.

Qualifications:

• Proven experience in strategy development, marketing, or product management.
• Strong analytical skills with the ability to interpret data and market trends.
• Excellent communication and collaboration skills to work effectively across teams.
• A passion for innovation and a customer-centric mindset.

Join us to play a key role in elevating Red Lobster’s gift card business, turning it into a hallmark of our brand and enhancing customer loyalty.