Company: United Rentals

Location: Orlando, FL

Expected salary:

Job date: Sat, 02 Aug 2025 00:08:52 GMT

Job description:

Job Title: Customer Insights and Marketing Specialist

Job Description:

We are seeking a proactive and detail-oriented Customer Insights and Marketing Specialist to join our dynamic team. This role focuses on gathering and managing decision makers’ contact information and understanding customer needs to enhance our future sales and marketing campaigns.

Key Responsibilities:

• Data Collection and Management: Compile and maintain accurate databases of decision makers’ contact information across various industries to support targeted outreach.

• Customer Needs Analysis: Conduct thorough research and analysis of customer preferences and requirements to inform our marketing strategies and product development.

• Market Research: Leverage marketing tools and methodologies to identify trends, gather insights, and evaluate the competitive landscape to better position our offerings.

• Campaign Development Support: Collaborate with cross-functional teams to design and execute marketing campaigns tailored to customer needs and preferences.

• Performance Tracking: Monitor and report on the effectiveness of campaigns, providing actionable insights to refine future strategies.

• Relationship Building: Establish and maintain strong relationships with clients and stakeholders to foster collaboration and support ongoing marketing initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• Proven experience in market research, data analysis, and CRM management.
• Strong analytical skills with the ability to interpret complex data.
• Excellent interpersonal and communication skills.
• Proficient in marketing software and data analytics tools.

Join us in driving impactful marketing initiatives and delivering solutions that align with our customers’ evolving needs!