Company: Brookdale Senior Living

Location: Orlando, FL

Expected salary:

Job date: Tue, 24 Jun 2025 22:34:21 GMT

Job description:

Job Title: Sales and Marketing Leader

Job Description:

We are seeking a dynamic and results-oriented Sales and Marketing Leader to join our team at Brookdale. In this pivotal role, you will lead the development and execution of comprehensive sales and marketing strategies aimed at achieving and surpassing community revenue and occupancy goals. Your expertise will be essential in identifying market trends, understanding customer needs, and implementing innovative promotional campaigns to enhance our community’s visibility and desirability.

Key Responsibilities:

• Strategic Leadership: Guide the sales and marketing team in crafting effective plans that align with Brookdale’s overall business objectives.
• Revenue Growth: Analyze market data to identify opportunities for revenue enhancement and occupancy improvement.
• Campaign Development: Design and launch creative marketing campaigns that resonate with target audiences and drive engagement.
• Collaboration: Work closely with community management and staff to ensure aligned messaging and cohesive execution of sales initiatives.
• Performance Monitoring: Track performance metrics and analyze the effectiveness of marketing efforts, making adjustments as needed to meet goals.
• Community Outreach: Build strong relationships within the community to increase brand presence and establish Brookdale as a preferred choice for potential residents and their families.

Qualifications:

• Bachelor’s Degree in Marketing, Business, or a related field preferred; or an equivalent combination of experience and education.
• Proven track record in sales and marketing leadership, preferably in a healthcare or senior living context.
• Strong analytical skills with the ability to interpret data and market trends.
• Excellent communication and interpersonal skills, fostering a collaborative team environment.

Join Brookdale and be a part of a mission-driven team dedicated to enriching the lives of seniors and their families. Your leadership in sales and marketing will be crucial to our success in providing exceptional care and community for our residents.