Company: Directors Investment Group

Location: Orlando, FL

Expected salary:

Job date: Sun, 20 Jul 2025 06:47:52 GMT

Job description:

Job Description: Marketing Coordinator for Life’s Preneed and At-Need Solutions

Overview:
Join our team at Life’s as a Marketing Coordinator dedicated to supporting funeral owners and directors in enhancing their preneed programs and at-need solutions. Our goal is to provide exceptional marketing services that help our clients save time and improve their operational efficiency.

Key Responsibilities:

1. Marketing Strategy Development: Collaborate with the marketing team to create and implement effective marketing strategies that promote our preneed programs and at-need solutions.

2. Content Creation: Develop engaging content for various marketing channels, including social media, email campaigns, and brochures, highlighting the benefits of our services.

3. Client Engagement: Build strong relationships with funeral owners and directors, understand their needs, and present tailored marketing solutions that save them time and enhance their services.

4. Market Research: Conduct thorough market analysis to identify trends and opportunities, ensuring our marketing strategies are aligned with industry needs.

5. Campaign Management: Oversee marketing campaigns from conception to execution, monitoring their effectiveness and making data-driven adjustments as necessary.

6. Collaboration: Work closely with cross-functional teams including sales, design, and operations to ensure consistent messaging and branding.

7. Performance Tracking: Analyze campaign performance metrics and prepare reports to measure success and guide future marketing initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in marketing, preferably within the funeral industry or a related field.
• Strong writing, editing, and communication skills.
• Proficiency in digital marketing tools and platforms.
• Exceptional organizational skills and attention to detail.

Why Join Us?
At Life’s, you’ll be part of a team that is transforming the way funeral services operate. We value innovation and creativity, providing you with the tools and support you need to succeed. If you’re passionate about making a difference and helping others save time and enhance their offerings, we’d love to hear from you!