Company: emergiTEL

Location: Toronto, ON

Expected salary:

Job date: Sat, 28 Sep 2024 03:30:47 GMT

Job description: Since the SFMC is Salesforce based, we are expecting general understanding and experience on Salesforce Back and Front end (Audiencing, SF Objects, SOQL, etc.)Experience in CSS and/or HTML is mandatory in context to build emails that work across devices.Daily responsibilities are as per follows, but not limited to:Creating and maintaining SFMC campaigns
Knowledge of Email studio, Audience builder and Mobile studio to run successful Email and SMS campaigns
Experience with Analytical Builder in SFMC
Knowledge of AMPScript
Inside out knowledge of Journey Builder including, but not limited to:
Processes automation
AB Testing
Dynamic Assets
Decision Splits, Engagement Splits
Good to have:Knowledge on Einstein Analytics, including part of SFMC
Salesforce Marketing Cloud Specialist Certification
We have enhanced our systems and expanded the coverage in digital area. This role will maintain the lifecycle of the current processes and provide with improvements and implementations in the future.

Candidate for this position should have a general understanding and experience with Salesforce Back and Front end, including Audiences, SF Objects, SOQL, etc. Experience with CSS and HTML is necessary for building emails that are compatible across devices. Responsibilities include creating and maintaining SFMC campaigns, utilizing Email studio, Audience builder, and Mobile studio for Email and SMS campaigns, and knowledge of Analytical Builder and AMPScript. Knowledge of Journey Builder is essential, with additional experience in Einstein Analytics and Salesforce Marketing Cloud Specialist Certification being beneficial. The role will involve maintaining current processes and implementing improvements in the digital area.