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Company: Scotiabank

Location: Toronto, ON

Job description: Requisition ID: 197843Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.Contributes to the overall success of the Insurance business in Canada ensuring specific individual goals, plans, initiatives are executed / delivered in support of the team’s business strategies and objectives. Ensures all activities conducted are in compliance with governing regulations, internal policies and procedures.This position has primary accountability for needs analysis, design, implementation and ongoing management and usage of the customer and marketing data infrastructure for Creditor insurance products. In addition, participation in development of predictive modelling, data-mining, and advanced statistical marketing analytics for customer needs-analysis, behaviors and engagement.The incumbent is responsible for execution of customer database analytics to enable highly targeted delivery of multiple product offers across numerous integrated delivery channels. The position supports the design of new products, offers, and customer segments by synthesizing and analyzing customer data and results from database marketing campaigns. This position also designs, implements and maintains operational reporting for regulatory agencies, and implements and analyses operational and customer level reports for new sales and service opportunities.Is this role right for you? In this role, you will:

• Support the Senior Manager in the execution of all Insurance projects covering customer insights generation, campaign management and customer level reporting. The Manager will be involved in different stages of projects from tracking, test design, list creation and delivery through multiple channels (email, digital, telemarketing), offer fulfilment, and campaign performance reporting to stakeholders and senior executives.
• Lead development of recurring customer level reporting support key areas of the business
• Develop a single, 360-view of a customer to make decisions about how to best acquire and retain customers, identify high-value customers and manage channel preference and risk.
• Interpret Creditor Insurance marketing and customer data to identify new opportunities on how to best target and appeal to customers.
• Define, develop, and execute targeted campaigns to accelerate sales, reduce attrition and grow revenue.
• Provide data discovery and deliver key actionable insights based on customer view of results.
• Provide relevant high-quality lead extraction for campaign targeting (contact optimization) of marketing programs, particularly the use of control groups and related post-analysis.
• Deliver timely, high quality customer campaigns/ initiatives (including lists requests, test design, campaign management, post campaign analyses and insights)
• Develop Creditor Insurance customer analytics, reporting and dashboards with single view of customer to provide timely and accurate customer insights to key internal stakeholders. Audit and troubleshoot data problems, if needed
• Synthesize data to identify trends and deliver key insights and business recommendations partnering with key internal stakeholders, including marketing, merchandizing and operations teams, to develop promotions and campaigns that drive sales to targeted customers
• Support key information technology initiatives, such as enhancements in single view of customer, customer data warehouse, CRM and campaign management tools
• Leverage SAS/Python and other tools to produce data sets, analyses, tabulations, graphics
• Apply advanced analytical and statistical techniques to solve marketing questions
• Assist in ad-hoc requests as required from the business

Do you have the skills that will enable you to succeed in this role? We’d love to work with you if you have:

• Degree in Mathematics, Computer Science, Statistics, Finance or Economics; Advanced Degree in Analytics/Business preferred
• 4+ years experience in Analytics or MIS/Reporting, programming with SAS/SQL/Python/Spark as well as Power BI/Tableau
• Strong knowledge and proficiency with building models and data infrastructures – data mining, data profiling, modeling, cleansing, enriching as well as extract, transform, load (ETL) solutions and scripting
• Strong communication skills essential with clients, vendors and management
• Strong prioritizing, planning, analytical, presentation, project management, people management and relationship building skills
• Certification in Python/SAS/SQL and PowerBI
• Previous business line and banking experience
• Expertise with dashboards, KPI, business metrics generation

Location(s): Canada : Ontario : TorontoScotiabank is a leading bank in the Americas. Guided by our purpose: “for every future”, we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please . Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.
The content describes a job opportunity at Scotiabank in Canada for a Manager of Analytics in the Insurance business. The role involves analyzing customer and marketing data to support business strategies, develop campaigns, and provide insights to stakeholders. The ideal candidate should have a degree in a relevant field, experience in analytics, proficiency with tools like SAS and Power BI, and strong communication and project management skills. The position is located in Toronto and is part of a purpose-driven, inclusive culture at the bank. Accessibility accommodations are available for candidates as needed.
Job Description:

– Responsible for overseeing the day-to-day operations of the organization’s marketing activities
– Develop and implement marketing strategies to promote the company’s products or services
– Analyze market trends and customer needs to identify opportunities for growth
– Collaborate with sales and product development teams to ensure alignment of marketing and business goals
– Manage a team of marketing professionals and provide guidance and support as needed
– Monitor and report on the effectiveness of marketing campaigns and initiatives
– Stay up-to-date on industry trends and best practices in marketing
– Coordinate with external vendors and agencies to execute marketing campaigns
– Provide strategic input on budget allocation and resource planning for marketing initiatives
– Drive continuous improvement and innovation in marketing tactics and strategies.

Expected salary:

Job date: Tue, 23 Apr 2024 05:04:52 GMT