Company: Loblaw

Location: Toronto, ON

Expected salary:

Job date: Sat, 08 Feb 2025 06:43:00 GMT

Job description: At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we’re up for the challenge. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started.Why is this role important?As an eCommerce Marketing Specialist at Shoppers Drug Mart (SDM), you will impact our business by helping the Senior Growth Marketing Managers execute marketing campaigns to drive new and repeat online shopping and build the best digital experience for SDM eCommerce beauty and front shop customers. Your mandate will be to influence and change how Canadians purchase and interact with top brands online and you’ll measure your success with KPIs that include adoption, conversion and retention.What you’ll do

• Support the Senior Marketing Managers in executing integrated, omni-channel marketing campaigns that are aligned with eCommerce objectives and sales goals
• Support the Senior Marketing Managers with organizing, optimizing and refining the customer lifecycle journey
• Marketing Operations & Reporting: Book, traffic and forecast marketing campaigns end-to-end and report on campaign effectiveness metrics as well as overall ROI
• Use internal tools and systems to generate and manage voucher codes and other promotional programs, ensuring smooth implementation and campaign tracking
• Work with internal cross-functional partners, including Merchandising, Product, Technology, Design, Email, Media and Strategy & Planning to develop and coordinate digital programs supporting sales and marketing objectives
• Vendor and Partner Marketing: Assist in the development of a digital shopper marketing program to drive digital demand and acquisitions and drive opportunities for digital co-op marketing (i.e., display, SEM, etc.)
• Work with SDM Front Shop & Beauty Category teams to strategically position priorities within eCommerce marketing campaigns to maximize market impact
• Collaborate with SDM Brand Marketing teams to identify opportunities for campaign synergies
• Work with Loblaw enterprise partners to book, execute and report on eCommerce campaigns in support of sales goals
• Develop and manage concurrent project workstreams, including creating briefs, tracking milestones and deliverables, follow-ups, proofs and approvals
• Assist with managing, execution, tracking and reporting of key team documents and processes, including, but not limited to, marketing calendars, website content planning, weekly business updates, creative assets, budget and forecasting, and periodic reviews

Who you are

• Excellent time and project management skills with exceptional attention to detail
• Critical thinker and problem-solver
• Ability to adapt and pivot across multiple projects and functions
• Outstanding communication and interpersonal skills
• Able to effectively work with multiple levels of the organization
• Creative and courageous, with the ability to manage in an environment of change and ambiguity to help us take bold, strategic moves in a rapidly evolving retail environment
• Comfortable taking calculated risks that drive results and continuous improvement
• Collaborative team player with influencing skills that build relationships across various stakeholder groups

What you’ve done

• 2-3 years of experience in a marketing role with a proven track record of success
• Excellent skills in Microsoft Office software, including Excel and PowerPoint
• Proficiency in CRM, SQL (Big Query is a bonus), Tableau and Adobe Analytics would be an asset

How You’ll Succeed:At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce.If you have big ideas, undeniable enthusiasm, and thrive in a collaborative, creative, and diverse group, we’ll get along just fine.Looking for a challenge? Good. Love an innovative work environment? Even better.Apply today.Employment Type: Full timeType of Role: RegularLoblaw Digital recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Loblaw Digital is looking for an eCommerce Marketing Specialist to help execute marketing campaigns at Shoppers Drug Mart to drive new and repeat online shopping. The role involves supporting Senior Growth Marketing Managers, organizing customer lifecycle journeys, marketing operations, collaborating with cross-functional partners, and developing digital shopper marketing programs. The ideal candidate has 2-3 years of marketing experience, strong project management skills, and proficiency in Microsoft Office software. The role offers the opportunity to work in a collaborative, creative, and diverse environment where innovation is valued. Loblaw Digital values diversity and offers accommodations for applicants with disabilities. Compliance with laws is emphasized as part of their Code of Conduct.