Company: Metroland Media

Location: Toronto, ON

Expected salary:

Job date: Sat, 23 Aug 2025 04:19:39 GMT

Job description: and best practices Experience with Google Performance Max campaigns Passion for SEM and digital marketing Ability to create, justify… with and/or understanding of other marketing channels (e.g. Social, SEO, Digital and Traditional Media) Additional Information AODA…

Summary:

The content highlights the importance of experience with Google Performance Max campaigns and a strong passion for Search Engine Marketing (SEM) and digital marketing. It emphasizes the ability to create and justify marketing strategies while understanding various other channels like social media, SEO, and both digital and traditional media.

Best Practices:

1. Understand Performance Max: Familiarize yourself with the features and capabilities of Google Performance Max to optimize campaigns effectively.

2. Data-Driven Decisions: Use analytics to assess campaign performance and make data-informed adjustments.

3. Integrate Marketing Channels: Coordinate efforts across social media, SEO, and other media to create a cohesive marketing strategy.

4. Stay Updated: Keep up with trends in digital marketing to leverage new opportunities and tactics.

5. Make Justified Recommendations: Base marketing strategies on solid data and market research to justify decisions and budgets.

6. Accessibility Compliance: Ensure campaigns adhere to AODA and other accessibility standards to reach a broader audience.