Company: Toronto Star

Location: Toronto, ON

Expected salary:

Job date: Sat, 23 Aug 2025 22:20:39 GMT

Job description: and best practices Experience with Google Performance Max campaigns Passion for SEM and digital marketing Ability to create, justify… with and/or understanding of other marketing channels (e.g. Social, SEO, Digital and Traditional Media) Additional Information AODA…

Summary:

The content highlights the importance of expertise in Google Performance Max campaigns, emphasizing a passion for SEM (Search Engine Marketing) and digital marketing. It underscores the ability to create effective strategies while understanding various other marketing channels like social media, SEO, and both digital and traditional media.

Best Practices:

1. Continuous Learning: Stay updated on Google Performance Max features and digital marketing trends.
2. Cross-Channel Integration: Leverage insights from SEM to enhance strategies in SEO, social media, and traditional marketing.
3. Data-Driven Decisions: Use analytics to justify and refine campaign strategies.
4. AODA Compliance: Ensure marketing content is accessible to all audiences.

This provides a holistic approach to effective digital marketing through integration and continuous improvement.