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Company: Seneca College

Location: Toronto, ON

Job description: Job Summary:

Are you driven to create best-in-class digital experiences that enable students to attain the career of their dreams? This role might just be what you’re looking for.

The Director, Marketing – Digital Experience, plays a pivotal role in shaping Seneca Polytechnic’s digital experience for students on their postsecondary journey. As a dynamic and strategic thinker, you’re responsible for leading website and digital strategies that create wow moments that lead to enrolment and build brand strength.

Join our dynamic team and you’ll help take our digital experiences to the next level, working alongside a passionate group at Seneca Polytechnic dedicated to student success. Our innovative and supportive culture empowers you to think big, think creatively and think strategically.

Seneca recently launched a new Strategic Plan, The Next. At our core, we are committed to offering students a unique polytechnic experience and getting them career- and world-ready. And one way we’re focusing on doing that well is by evolving our online experiences to better support prospective and current students in reaching their academic and career goals.

Here’s some of what your role will involve:

• Working collaboratively with great people across Seneca
• Leading a terrific team of web and marketing technology experts, supporting them to be their best strategic selves
• Developing innovative web and digital strategies that delight users and target local and international audiences through a variety of digital channels
• Ensuring brand consistency across our online presence
• Crafting integrated marketing strategies that drive enrolment and build brand strength
• Steering agency and stakeholder relationships to create compelling digital experiences and journeys
• Providing leadership, strategic guidance and data-driven strategies

To help us get there, we’re looking for someone who:

• Thrives in the digital space and lives and breathes all things digital
• Understands that CX and UX play a critical role in the consumer’s digital experience
• Is comfortable leading multi-channel digital strategies that serve the big picture experience
• Can operate at different levels – from 10,000 feet strategic to immersed in the details
• Has an experimental mindset and loves AB testing, journey mapping and customer personas – always pushing for new and innovative ways to enhance and evolve our digital experiences
• Can champion front-end and back-end web design while keeping the consumer’s needs at the forefront
• Is tech savvy with a love for optimizing web and marketing technologies
• Can handle multiple demands on their time and is solutions-oriented
• Is friendly, fun, strategic, confident, engaging and creative – what everyone wants in a team leader and member

What you bring to Seneca:

We have the following qualifications in mind – if you’re missing any, we hope that won’t stop you from applying if this job sounds right up your alley.

• You have a degree in marketing or a similar field of study, or a combination of education, training, and experience
• You’ve been leading digital experience for years – ideally, 8+ and have a proven track record of developing and evolving websites to take them from good to great
• You’re an experienced leader with a commitment to team development and mentorship
• You work extremely well with people – all people

Are we asking for a lot? Yes, we are. But Seneca is a great place to work, and this is a great opportunity.

Give us your best pitch. We look forward to learning more about you.
The job summary describes the role of Director, Marketing – Digital Experience at Seneca Polytechnic, emphasizing the importance of creating exceptional digital experiences for students. The role involves leading website and digital strategies, collaborating with multiple teams, and developing innovative marketing strategies to drive enrollment and brand strength. The ideal candidate should have a degree in marketing or a similar field, extensive experience in digital experience leadership, and strong interpersonal skills. The company is seeking a dynamic and strategic thinker who is tech-savvy and thrives in a fast-paced environment.
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Expected salary:

Job date: Sat, 20 Jan 2024 08:06:57 GMT