Company: Golin

Location: Toronto, ON

Expected salary:

Job date: Sun, 04 May 2025 02:04:05 GMT

Job description: Golin Toronto is currently searching for a Bilingual (English/ French) Senior Account Executive (Conseillère), Cata Connector for our Toronto office. Candidates can either be based in Toronto or Montreal.Under Golin’s G4 Model, this role is a hybrid Cata-Connector – a powerful fusion of our Catalyst and Connector.As a Catalyst, you are:A strategic account leader and trusted client partner who thrives on driving the execution of campaigns and delivering standout results. You anticipate client needs before they arise, elevate client service standards, and energize the broader team to consistently exceed expectations. You’re a seasoned PR expert with a passion for brand storytelling, innovation, and execution in a fast-paced, ever-evolving environment.As a Connector, you are:A relentless powerhouse with sound understanding of Canada’s national media and influencer landscape. Shaping stories to stand out among the thousands of pitches reporters receive every day and developing strong relationships on behalf of Golin. Golin Connectors have their finger on the pulse of cultural moments and real-time trends – turning these into compelling story angles and content opportunities.About Golin:Golin is a global, award-winning public relations agency that helps company create change that matters. Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin’s 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs.Every agency is talking about AI. At Golin, we are using AI to rewrite the rules of PR. We’re even promising to become the first fully AI-integrated agency by 2026. We are committed to upskilling our workforce, democratizing access to tools, and integrating AI into our daily work to maximize the value we deliver to our clients.We’re especially committed to going all in for our people. We challenge our employees to be courageously happy and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers flexible time off, enhanced family care, generous health and wellness benefits, workplace hybrid flexibility, and a monthly LifeTime stipend for the gym or hobbies.Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.What You’ll Do:

• Serve as the day-to-day client contact, building trust through strategic counsel and execution
• Manage multiple projects simultaneously from concept to completion
• Develop tactical plans aligned with strategic goals and generate new ideas proactively
• Lead client meetings, prepare materials, and provide follow-up communications
• Cultivate strong relationships with national media (including Quebec and French-speaking)
• Develop national media strategies (including French Canada) to enhance brand visibility across broadcast, radio, online, and print
• Create compelling traditional media materials and campaign assets including releases, pitches, backgrounders and briefing document (and manage French translations)
• Manage influencer marketing end-to-end from vetting to content review; manage French translations and review of French content
• Identify thought leadership opportunities and manage strategic partnerships
• Oversee media monitoring and performance reporting
• Execute brand events and consumer activations with planning, managing logistics and media/ influencer attendees, on-site support

Who You Are

• Bilingual in French and English (Must be able to review and translate English content into French – from media materials to social media content)
• A minimum of 3 years relevant and progressive account management experience in a PR agency setting (required) with demonstrated examples of day-to-day client leadership
• Bachelor’s degree and PR certificate from recognized University or College
• Experience working on direct-to-consumer programs (portfolio experience an asset)
• Proven creative and strategic thinker
• Full understanding of media and influencer landscape with existing relationships
• Experience counseling clients through challenging situations to provide solutions and best practices
• Budget management experience – the ability to create and manage client and program budgets in a responsible and detailed manner
• Ability to work independently and think proactively
• Ability to lead vs follow (can move projects along and be accountable for deliverables)
• Ability to remain flexible and adaptable to change
• Possess strong social media skills and channel expertise (Facebook, Instagram, etc.)
• Ability to develop and provide sound strategic council and build integrated social media plans
• Excellent writing, copy-editing and proof-reading skills
• Excel at verbal and written client, interpersonal and intra-team communications

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.#LI-DNI

Golin Toronto is hiring a Bilingual Senior Account Executive (Conseillère) for its Toronto or Montreal office. This hybrid role combines strategic leadership (Catalyst) and media relationship management (Connector), aimed at delivering impactful PR campaigns. Key responsibilities include:

– Serving as the primary client contact and building strategic relationships.
– Managing multiple projects, leading meetings, and preparing materials.
– Developing national media strategies, including for French Canada.
– Creating media materials and managing influencer marketing.
– Overseeing media monitoring and performance reporting.

Candidates must be fluent in English and French, have at least three years of PR experience, possess a relevant degree, and demonstrate strategic thinking and budget management skills. Familiarity with media landscapes and strong communication abilities are essential. Golin emphasizes innovation through AI integration and offers flexible benefits to support employee well-being.