Company: Loblaw Digital

Location: Toronto, ON

Expected salary:

Job date: Fri, 25 Oct 2024 03:53:08 GMT

Job description: At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app impacting the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of Canada’s largest and most successful retailer. Based in downtown Toronto, we are an entrepreneurial, fast-paced, and collaborative team working towards redefining the way Canadians shop by creating leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, loyalty, and apparel spaces, and we’re only just getting started! To achieve these goals, we are looking for talented and passionate individuals who want to collaborate and solve challenging problems and make a significant and lasting impact on Canadians.The Impact You’ll Make:As a Senior Analyst, Customer Insights and Business Analytics on the Strategy and Planning team, you will extract, manipulate and analyze data from our large datasets to drive insights around customer acquisition, retention and engagement strategies across SDM eCommerce and Digital Health. You will be the key analytics subject matter expert for the marketing and enterprise teams, which includes setting and managing forecasts and regular reporting, analyzing customer purchase and site behavior, and measuring performance results, while collaborating with key functional teams such as Loblaw Media, Digital Messaging, Business Intelligence, and Product Strategy teams. Your contribution will be key to building leading marketing and digital health strategies.We’re looking for a team player who is passionate about answering difficult business problems and isn’t afraid to roll up their sleeves and get deep into the data. Our ideal candidate loves to constantly be digging into the ‘why’ and is not afraid to challenge the status quo and ask the difficult questions, while bringing strong ownership and accountability to their everyday work. \nWhat you’ll do

• Leverage your expertise in data extraction and analytics (using SQL, Python/R and Google Analytics) to provide strategic insight and recommendations and drive marketing and product strategies that meet business goals (i.e. acquisition and retention)
• Build reporting and forecasting to understand sales and marketing performance as well as on-site / in-app customer engagement to better drive traffic and conversion
• Measure impact of marketing campaigns and promotional tactics that drive actionable insights and enhance targeting
• Work with BI and Digital Implementation teams to improve data accuracy, accessibility and automation
• Build, implement and refine customer models (i.e. CLV, segmentation, migration) and embed key insights into marketing initiatives
• Present and lead the creation of daily/weekly/monthly/quarterly reporting which includes but is not limited to traffic and customer analyses, post campaign reports and presentations
• Present findings in a clear and concise manner while incorporating best practices in data visualization and story-telling

Does this sound like you?

• Completion of a Bachelor’s degree (BA, BCom, Mathematics, Economics, Engineering) or similar
• 2+ years in a management consulting, analytics, E-Commerce, or high growth technology company with strong business acumen
• Strong analytical skills with experience in SQL and Excel
• Demonstrated ability to manage priorities in a high capacity and deal with ambiguity, maintain focus while working on multiple complex projects independently
• Exceptional organizational, problem solving, and critical thinking skills combined with the ability to synthesize and effectively communicate/storytell findings to all levels throughout the organization
• Experience in web analytics and data visualization tools such as Google Analytics, LookerML, Looker Studio or similar platforms is preferred
• Knowledge and experience utilizing additional data analysis tools (e.g., Python, R Studio) is an asset

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Loblaw Digital is seeking a Senior Analyst, Customer Insights and Business Analytics to join their team in Toronto. The ideal candidate will leverage their data extraction and analytics expertise to provide strategic insights and recommendations for customer acquisition, retention, and engagement strategies. Responsibilities include building reporting and forecasting, measuring the impact of marketing campaigns, and working with BI and Digital Implementation teams to improve data accuracy and automation. The candidate should have a Bachelor’s degree, 2+ years of experience in analytics, strong analytical skills, and experience with SQL and Excel. Experience with web analytics and data visualization tools is preferred. The ideal candidate should have exceptional organizational, problem-solving, and critical thinking skills, and the ability to effectively communicate findings to all levels of the organization.