Job title: Senior Analyst, Digital Marketing Analytics

Company: TD

Job description: Company Overview

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Department Overview

The successful candidate will be a key part of the Media, Digital Analytics and Insights team. This team is a dynamic, innovative team that supports the central marketing function within TD Bank Financial Group.

The Media, Digital Analytics and Insights team enables marketing excellence and informed decision making by applying a deep understanding of data to predict, optimize, execute, and measure the impact of marketing expenditure.
As a Senior Analyst in the Media, Digital Analytic and Insights team you will be part of a group dedicated to analyzing digital marketing performance and leading improvements in the use of data and business intelligence solutions for reporting and insights. You will be responsible for bridging data-based customer insights and business strategy. There is significant opportunity to develop customer-centric analytical approaches, marketing strategies, and segmentation frameworks to accelerate TD’s digital growth, resulting in higher ROI, deeper customer relationships, and a better customer experience.

Meaningful work is fueled by meaningful performance and career development conversations with your manager.

Job Description

• Collaborate with partners on marketing challenges and provide fact-based analytical advice that aligns to strategy & drives shareholder value
• Define analytically driven segmentation and test design strategies aimed at connecting with consumers in a personalized and relevant manner
• Participate in digital marketing business intelligence strategy for TD, ensuring it evolves over time to reflect the changing needs of our customers and the business
• Set up data feeds that support marketing targeting through Adobe Audience Manager/Adobe Target and other targeting solutions
• Participate in initiatives to further measurement and enable a fulsome view of digital marketing performance
• Proactively provide analytical guidance to partners, based on understanding of their respective businesses, where you see opportunities to optimize marketing spend
• Leverage knowledge of data capabilities to build & deliver those customer insights
• Present insights back to partners to drive strategic improvement

Requirements

• 5+ years’ experience implementing customer segmentation strategies with a deep knowledge of segmentation principles, measurement methodologies and audience analysis
• A degree in marketing, mathematics, science, engineering, business or other quantitative discipline
• Strong critical thinking and problem-solving skills including the ability to leverage data to formulate solutions that address complex business problems
• A broad understanding of digital marketing data, analytical tools and methods, and experience identifying where analytics may add value to marketing and/or business
• Experience with the Adobe Marketing Cloud stack, specifically Adobe Analytics, Adobe Audience Manager & Adobe Target
• Experience with digital marketing platforms and tools including Google Marketing Platform (DoubleClick), Facebook, AdWords, Google Analytics, and Adobe Analytics
• Experience in datamining (e.g. SQL) and visualization (e.g. Tableau, DOMO, Google Studio)
• A passion for interpreting data and results; ability to tell stories with facts and statistics
• Strong interpersonal skills with experience in driving productive collaboration with internal clients and cross-functional team members
• An overall dedication to producing high quality work and desire to continuously learn and develop

Hours

37.5

Inclusiveness

At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.

Expected salary:

Location: Toronto, ON

Job date: Thu, 20 Jan 2022 23:13:06 GMT

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