Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Sun, 23 Mar 2025 01:26:05 GMT

Job description: The Senior Analyst role will involve collaborating closely with the Direct Digital Marketing, Digital Product, and UPR Analytics teams to drive the success of digital marketing and product initiatives. The individual in this role will be responsible for developing and analyzing programs, capabilities, and communication plans to optimize digital marketing strategies and enhance the overall customer experience. Success in this role will be measured by the ability to identify key insights, improve campaign performance, and drive business growth through data-driven decision making. The Senior Analyst will play a critical role in shaping the digital marketing and product strategy, ultimately driving the continued success of the organization in the digital space.