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Senior Analyst, Omnichannel Marketing Analytics (Mix Model/Attribution) – Universal Parks & Resorts – Orlando, FL

Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Sun, 20 Apr 2025 05:09:28 GMT

Job description: The ideal candidate for this position will have a strong understanding of integrating digital and offline cross-channels to create cohesive marketing strategies. They will also possess a general understanding of key marketing metrics and KPIs, as well as knowledge of various marketing channels.

The ability to fluently program in languages such as Python or R is a bonus, as is experience in analyzing digital marketing data. This role will require the candidate to develop and implement marketing plans that effectively reach target audiences across various platforms. Strong analytical skills and a creative approach to problem-solving will be essential in this position.

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