Company: HelloFresh

Location: Toronto, ON

Expected salary:

Job date: Wed, 16 Apr 2025 04:48:57 GMT

Job description: Role: Sr. Associate, Influencer MarketingLocation: Toronto (Ca)We are seeking a highly motivated Senior Associate of Influencer Marketing to join our Performance Marketing team. This role is ideal for someone with experience in managing and scaling influencer programs, strong relationship management and negotiation skills, and a results-driven mindset. The Senior Associate will take a more strategic role in identifying and securing top influencer talent, optimizing performance-driven campaigns, and contributing to overall team growth. This position requires a strong business development mindset, data-driven decision-making, and cross-functional collaboration to drive impactful results.You will…Talent Sourcing & Relationship Management:

• Proactively identify and onboard high-potential influencers, building a scalable and high-performing influencer portfolio.
• Cultivate and manage strong relationships with influencers, agencies, and content creators, ensuring long-term partnerships.
• Lead negotiation strategies to optimize influencer contracts and maximize ROI while securing favorable terms.
• Mentor junior team members on best practices for outreach and relationship-building.

Campaign Strategy & Management:

• Manage and scale influencer campaigns from inception to completion, both in-house and with agency partners.
• Optimize product seeding initiatives, ensuring a strategic approach to engaging VIP influencers and brand advocates.
• Develop data-driven campaign briefs that align influencer content with performance goals and brand messaging.
• Implement and refine tracking mechanisms to measure and report on campaign effectiveness.
• Identify areas for optimization, making strategic recommendations to improve influencer performance.

Execution & Prioritization:

• Balance multiple influencer partnerships and campaign timelines, ensuring seamless execution and impactful results.
• Collaborate with influencers to ensure high-quality, brand-aligned content that meets campaign objectives.
• Address challenges proactively and apply a solution-oriented approach to improve processes.
• Support testing and innovation in influencer marketing strategies to enhance efficiency and performance.

Data & Performance Analysis:

• Analyze influencer performance data, drawing insights to improve future partnerships and campaign results.
• Manage and optimize tracking codes, UTMs, and attribution models for more accurate performance analysis.
• Develop detailed post-campaign reports with key learnings, takeaways, and data-driven recommendations.
• Leverage insights to inform budget allocation and optimize spend on high-performing influencers.

Collaboration & Industry Insights:

• Work closely with internal teams (paid media, content, CRM, analytics) to integrate influencer efforts into broader marketing strategies.
• Stay on top of industry trends, social media algorithms, and evolving influencer marketing best practices.
• Provide guidance and recommendations for scaling the influencer program, leveraging emerging trends and opportunities.

You have…

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in influencer marketing, business development, or a related field, with a strong focus on pitching, relationship buidling and negotiation.
• Demonstrated ability to identify, onboard, and manage influencer partnerships at scale.
• Strong understanding of performance marketing metrics (CPM, CPV/CPS, CAC, incremental CAC, LTV, ROI) and their application to influencer marketing.
• High proficiency in Excel and data analysis tools.
• Excellent communication, persuasion, and interpersonal skills, with experience leading negotiations.
• Familiarity with UTM tracking, performance analytics, and influencer marketing platforms (e.g., AspireIQ, CreatorIQ).
• Knowledge of social media trends, content production, and emerging digital marketing practices, particularly in the wellness & food verticals.
• A proactive, strategic mindset with a passion for scaling influencer marketing programs.

You’ll get…Box Discount – Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
Health & Wellness – Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
Vacation & PTO – Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
Family Benefits – A parental leave top-up program for expectant parents.
Growth & Development – We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
Work Hard & Have Fun – From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
Diversity & Inclusion Initiatives – With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
Food Puns – this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!Working Conditions
It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

The company is looking for a Senior Associate of Influencer Marketing in Toronto, Canada, who will be responsible for managing and scaling influencer programs, building relationships with influencers, optimizing campaigns, and analyzing performance data. The ideal candidate will have a bachelor’s degree, 3+ years of experience in influencer marketing, strong negotiation skills, and knowledge of performance marketing metrics. The role offers benefits such as discounts on meal kits, health and wellness benefits, vacation time, and opportunities for career growth and development. Candidates should be aware that the role may involve exposure to common food allergens. The company reserves the right to adjust job responsibilities as needed.