Senior Communications Officer (Copywriter) (English Services) – CBC/Radio-Canada – Toronto, ON

Company: CBC/Radio-Canada

Location: Toronto, ON

Expected salary:

Job date: Wed, 28 Aug 2024 06:57:38 GMT

Job description: Position Title: Senior Communications Officer (Copywriter) (English Services)Status of Employment: Contractee Long-Term (Fixed Term)Position Language Requirement: EnglishLanguage Skills: English (First Official Language), English (Reading), English (Speaking), English (Writing)Work at CBC/Radio-CanadaAt CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.Unposting Date: 2024-09-08 11:59 PMYour roleThis is an exciting opportunity to employ creative and impactful story-telling abilities via original copy to deliver audience-centric communications across all program offerings and platforms.Responsibilities:Develop creative concepts and advertising copy for all CBC platforms including TV, News, Arts, Sports, Kids, Audio and Gem.Develop concepts and ad copy for all audience-facing materials including event signage, digital, social, out of home, newspaper, magazine, direct mail, broadcast (scripts for radio, tv, video) etc.Partner with Art Directors on concept development and messaging structure for all key campaigns.Partner with Promo Producers on concept development and scripting for on-air advertising and campaigns.Partner with Digital Art Directors on concept development, scripting and storyboarding for digital advertising and campaigns.Attend radio recording sessions and direct talent and production, research and gather audio for radio promotion use.Work with Audio Engineers to produce radio promotions.Use creative thinking and problem solving to find unique and compelling ideas that are on brand.Proofreading and editing copy of various media before released to the public (i.e. television spots, signage, out of home posters and campaigns, etc.).Interpret strategic objectives and translate them into tactics that a design team can execute.Contribute to the creative process – alone or as part of a team – by generating ideas for marketing initiatives.Incorporate research findings provided by the consumer insights team to ensure concepts are insights-driven.Write clear, persuasive, original advertising copy and ensure proposed concept copy is ownable/not trademarked or in use by other companies.Attend briefing meetings, status meetings and kick-off meetings where scope and scale of projects are discussed and offer insight and expertise on best practices for messaging.Manage workflow, adhere to schedules and delegate copy requests as needed.Lead creative presentations to various marketing teams and senior management and provide a confident creative point of view.Ensure all projects meet brand standards and are completed on schedule.Maintain brand consistency across all marketing communications.Review talent castings and determine best voices and talent for advertising material.Work with external agencies/partners and vendors and provide direction/edits and approvals on outsourced copy, as required.Keep abreast of advertising trends, consumer surveys and other data regarding marketing-specific media content and services.Use organizational skills to maintain digital filing systems and processes that provide structure to workflow of copy within the creative department.Able to take on multiple job requests at the same time and in a fast-paced environment.Other responsibilities as required.Your profile:College or university degree in copywriting and advertising or related fieldMinimum five (5+) years relevant professional experience, including advertising copywriting for television, radio, digital, social, out of home and printCopywriting experience in an advertising agency and/or broadcasting environment is an assetExcellent storytelling skills with a proven ability to write clear, creative, original copyExcellent verbal/written communication skills and interpersonal skills. Strong creative thinking/problem solving with an ability to find unique and compelling ideas that are on brandSuperlative conceptual development and excellent understanding of the nuances of language and syntaxSuperior organizational and multitasking skills with proven ability to operate in a fast-paced environment with tight timelines and little supervisionAbility to work independently and as part of a groupCandidates may be subject to skills and knowledge testing.We thank all applicants for their interest, but only candidates selected for an interview will be contacted.CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to .You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our . All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on . In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.Primary Location: Broadcast Centre 205 Wellington St. W., Toronto, Ontario, M5V 3G7Work Schedule: Full time

CBC/Radio-Canada is seeking a Senior Communications Officer (Copywriter) to create audience-centric communications across various platforms. The role involves developing creative concepts and ad copy for all CBC platforms, collaborating with various teams, attending recording sessions, managing workflow, and maintaining brand consistency. The ideal candidate should have a degree in copywriting or advertising, at least five years of relevant experience, excellent storytelling and communication skills, and the ability to work independently and in a team. CBC/Radio-Canada is committed to diversity and equal opportunity in the workplace.