Company:

Location: Toronto, ON

Expected salary: $73524 – 98586 per year

Job date: Wed, 14 May 2025 05:55:55 GMT

Job description: Position: Senior Manager, Marketing & Communications
Type: Full-time, Permanent
Reports to: Director, Development & Engagement
Direct Reports: Three
Salary Range: $73,524-$98,586
Starting Salary Range: $73,524-$77,500
Start Date: As soon as possible
Toronto Arts Council & Toronto Arts Foundation meet or exceed the standards set by Ontario Living Wage.
Benefits:
Medical, dental, prescription drugs and hospital coverage, life and long-term disability insurance, effective three months following the start date. Following the first year the position offers a matching contribution towards a group RRSP of up to 4.5% of salary.
Note: Toronto Arts Council and Foundation are currently piloting a 4-day work week.Summary:Under the direction of the Director, Development & Engagement, the Senior Manager, Marketing & Communications advances Toronto Arts Council and Toronto Arts Foundation (TAC/F) strategic goals, priorities and objectives by developing and implementing an integrated marketing, digital and communications strategy and plan for TAC/F; establishing key messaging and upholding the brand identity of TAC/F through consistent brand awareness and tone; overseeing all marketing assets including websites, social media channels, advertising, promotional materials and campaigns, and newsletters; managing public/media relations and strategic communications attuned to political events and City politics; and designing and implementing advocacy strategies and messaging, including speaking engagements for the Director & CEO. This role fosters strong internal collaboration and effective public relations, focusing on public impact narrative and storytelling, maintaining a dynamic brand identity and case for support for TAC/F, to advocate for the value and impact of TAC/F and the arts in Toronto.Responsibilities:Planning & Reporting

• Working with Directors and relevant Senior Managers, contribute to integrated operational planning and budgeting, aligning activities with the vision, strategic goals, priorities and objectives of TAC/F.
• Lead the overall planning and strategy of the marketing and communications team, including developing an annual communications plan and priorities for marketing and communications.
• Prepare planning and project management documents, including project charters, workflows, activity schedules, timelines, and project briefs and proposals.
• Lead cross-departmental communications planning and strategy development, including project oversight and support, and campaign de-briefs.
• Collaborate closely with other teams within TAC/F on knowledge-sharing and impact reporting and storytelling and develop embedded impact reporting processes in collaboration with the Research, Impact & Evaluation team.

Marketing & Digital

• Lead in defining marketing scope, vision, priorities and needs, in collaboration with other Senior Managers, where appropriate.
• Lead TAC/F’s brand implementation, ensuring best practices, policies, and processes are in place to support smooth and timely implementation of marketing and advocacy activities, especially when colleagues in other teams are taking the lead.
• Lead the development of major marketing campaigns, publications, and reports, including the organization’s annual report, awards campaign, web content, and special projects.
• Oversee graphic concept and design for marketing, digital, advertising, partnership content fulfillment, and advocacy publications and campaigns.
• Ensure TAC/F digital content and websites are maintained and up to date.

Advocacy

• Stay attuned to political events, City politics and priorities, arts budgeting and issues at the Federal, Provincial and Municipal levels; conceive of campaigns, disseminate information and facilitate Director & CEO and institutional advocacy engaging government and the public.
• Develop and ensure consistent use of messaging to promote TAC/F’s key values, impact, and role in the city, improving brand recognition and awareness of our mission, vision, and values.
• Develop and implement a partnered advocacy strategy that sees TAC/F collaborating sector-wide, creating and disseminating content that advocates for the arts and increased public funding and support.

Communications and Social Media

• Ensure that TAC/F is regularly communicating the impact of programs through creative storytelling and a dynamic multi-channel approach to publishing and content-sharing.
• Create and deploy creative TAC/F communications campaigns and tactics to drive visibility, engagement, donations, advocacy, and audience growth.
• Lead the development and implementation of an annual digital and social media content strategy and content calendar with quarterly planning, to maintain dynamic and timely social media activity on all TAC/F platforms.
• Lead TAC/F’s strategic digital presence, making recommendations for optimal platform use, content generation and creation, advocacy messaging and tactics, and brand alignment.
• Develop and deploy a strategy for TAC/F’s email marketing.

Editorial and Media Relations

• Serve as the point of contact for all media, through story pitching and maintenance of strong relationships with media contacts.
• Lead production of major editorial content including annual reports, newsletters, announcements, major campaigns, letters, website pages, and impact stories.
• Edit all major materials, including email marketing and campaigns.

Staff Supervision

• Provide clear, timely, relevant, and supportive direction and feedback to direct reports or contractors within their areas of responsibility and priority.
• Support continuous learning, growth, and development for direct reports.

Financial Management

• Working with the Director, Development & Engagement, support the creation of marketing and communications budgets.
• Work collaboratively across departments to determine marketing and communication expenses based on operational planning and strategic priorities and ensure clear communication and expense tracking by all involved.

Qualifications:

• 5+ years of previous experience in a marketing, communications, or PR role, with experience working with arts, culture or heritage organizations an asset.
• Previous experience in team leadership or portfolio management will be considered an asset, with a track record of a high level of success in working in a collaborative team environment.
• Experience in developing strategic marketing and communications plans, or project plans for marketing and communications campaigns to advance organizational goals, including philanthropy, advocacy, or awareness.
• Excellent project management and organizational skills to manage projects, priorities and competing deadlines, and to oversee the execution of cross-functional projects.
• Deep knowledge of best practices related to media and public relations, including drafting press briefs or press releases and other media content, engaging influencers, or supporting executive leadership in communications and marketing initiatives.
• Expertise in written communications and the development of high-quality and compelling content, such as video, web, digital, social media, or print collateral.

• Sound judgment, prioritization, analytical and problem-solving abilities, including an ability to translate data and analytics into actionable insights.
• Proficiency with software programs, including Microsoft Office, WordPress, Content Management Software, or Project Management tools (such as ClickUp).
• Commitment to equity and inclusion, with a respect for diverse individuals and communities.
• Multilingualism is an asset.

Other Duties:
Performs other duties as assigned by the Director, Development & Engagement.Conflict of Interest Restrictions:
The Senior Manager, Marketing & Communications may not work in any paid capacity with organizations and collectives that apply to or receive funding through TAC grants programs.To Apply:
Please submit a cover letter and resume in a single pdf attachment, to Dane Bland, Director of Development & Engagement at dane@torontoarts.org with subject line: Senior Manager, Marketing & Communications by May 29, 2025, at 4pm.
Toronto Arts Council/Toronto Arts Foundation is an equal opportunity employer and is committed to diversity and inclusiveness in its employment. We encourage applications from individuals who identify as belonging to our equity priority groups: Persons of Colour, Deaf Persons, Persons with Disabilities, Persons Living with Mental Illness, Indigenous, and 2SLGBTQIAP.Accessibility:
Toronto Arts Council/Toronto Arts Foundation adheres to the Accessibility for Ontarians with Disabilities Act (AODA) and is committed to providing an inclusive and barrier-free experience to candidates with accessibility needs. Requests for accommodation can be made at any stage of the recruitment process and may include:

• Providing alternative formats of this document on request (audio transcript, ASL video).
• Accepting applications in point form, through video and/or voice memo.
• ASL interpretation, captions on Zoom, or meeting by phone for candidates selected for an interview.
• Other accommodation as requested.

If you require accommodation, please send an email to dane@torontoarts.org.

Position Overview: Senior Manager, Marketing & Communications

• Type: Full-time, Permanent
• Reports to: Director of Development & Engagement
• Direct Reports: 3
• Salary Range: $73,524 – $98,586 (starting salary between $73,524 – $77,500)
• Start Date: As soon as possible
• Location: Toronto Arts Council & Foundation

Benefits

• Health insurance, life and disability coverage after three months
• RRSP matching contribution post first year
• Pilot of a 4-day work week

Role Summary

The Senior Manager will develop and implement integrated marketing and communications strategies to support the goals of the Toronto Arts Council and Foundation. Key responsibilities include overseeing branding, public relations, advocacy messaging, and cross-departmental collaboration.

Key Responsibilities

• Planning & Reporting: Contribute to operational planning, lead marketing strategy, and enhance impact reporting.
• Marketing & Digital: Define marketing priorities, implement brand strategies, and oversee major campaigns and digital content.
• Advocacy: Develop strategic advocacy initiatives and ensure consistent messaging to promote TAC/F’s role in the community.
• Communications & Social Media: Create dynamic communication campaigns and manage content calendars for digital platforms.
• Editorial & Media Relations: Serve as media contact and oversee production of editorial content.
• Staff Supervision: Provide direction and support to direct reports.
• Financial Management: Assist in budgeting and expense tracking.

Qualifications

• 5+ years in marketing/communications with arts experience preferred
• Leadership experience and project management skills
• Expertise in media relations and content creation
• Strong judgment and analytical skills
• Proficient in Microsoft Office, WordPress, and project management tools
• Commitment to equity and inclusion; multilingualism is a plus

Application Process

• Submit a cover letter and resume to the Director of Development & Engagement by May 29, 2025, with specified subject line.

Accessibility Commitment

The organization follows strict accessibility guidelines and is committed to inclusivity, offering various accommodations for candidates with disabilities.