Company: VML

Location: Toronto, ON

Expected salary:

Job date: Thu, 27 Feb 2025 01:08:38 GMT

Job description: Senior Copywriter – FORD PROAbout VMLVML is a global powerhouse in modern marketing, blending creativity, technology, and culture to drive meaningful connections between brands and consumers. Our work shapes the future of some of the world’s most iconic brands, including Ford Pro, Ford’s commercial vehicle and fleet services division.The RoleWe’re looking for a Senior Copywriter to help craft compelling, strategic, and results-driven copy for Ford Pro, Ford’s innovative ecosystem of commercial vehicles, software, and services designed to help businesses thrive. As a key player in the creative team, you’ll collaborate with creative team including creative leadership, strategists, and account teams to develop ideas that cut through the noise and make an impact.This role requires a mix of big-idea thinking, precision writing, and an understanding of the B2B and commercial vehicle space-or the curiosity and drive to learn it fast. You’ll be shaping brand stories, digital campaigns, social content, and integrated marketing materials that speak to hardworking businesses relying on Ford Pro solutions.About Ford ProFord Pro is a dedicated business within Ford Motor Company, focused on revolutionizing the way commercial customers operate their fleets. More than just a vehicle provider, Ford Pro is a one-stop shop for businesses-offering a powerful ecosystem of commercial vehicles, telematics, charging solutions, financing, and maintenance services that help businesses maximize uptime and productivity.From electric and hybrid work vehicles to advanced fleet management software, Ford Pro is shaping the future of commercial mobility.What You’ll Do

• Concept & Execute: Develop high-impact creative concepts and persuasive copy for digital, social, video, print, and experiential campaigns.
• Brand Voice: Maintain and evolve Ford Pro’s tone of voice, ensuring consistency across all touchpoints.
• Storytelling: Transform complex technical information into engaging, benefit-driven narratives that resonate with business owners and fleet managers.
• Collaboration: Partner closely with art directors, strategists, and other creatives to produce best-in-class work.
• Presentation & Pitching: Confidently present work to internal teams and clients, articulating your vision with clarity and passion.
• Trend Awareness: Stay on top of industry trends, B2B marketing innovations, and automotive advancements to keep ideas fresh and relevant.

What You Bring

• 5+ years of copywriting experience, preferably in an agency setting.
• A portfolio showcasing concept-driven, brand-building work, with a mix of digital, social, and traditional media.
• Strong automotive experience is a plus, but a sharp mind and adaptability are musts.
• Ability to translate complex technical features into clear, compelling messages.
• A passion for storytelling, brand-building, and connecting with audiences through words.
• Comfort working in fast-paced, collaborative environments and managing multiple projects.
• Proven experience overseeing all aspects of pre-production and post-production for on-site media projects.
• A proactive attitude and strong presentation skills-both for clients and internal teams.
• Skilled in Microsoft Word, PowerPoint, SharePoint, and Keynote, with an interest in learning and working with creative collaboration tools.

Why Join Us?

• Work on a high-profile brand that’s redefining the commercial vehicle space.
• Collaborate with a top-tier creative team in a dynamic, forward-thinking agency.
• Access to continuous learning, career growth opportunities, and an inspiring creative culture.
• Competitive salary, benefits, and the opportunity to create work that truly makes an impact.

VML is a global marketing powerhouse that works with iconic brands like Ford Pro, Ford’s commercial vehicle division. They are looking for a Senior Copywriter to create compelling and results-driven copy for Ford Pro. The role involves developing high-impact creative concepts, maintaining brand voice consistency, storytelling, collaborating with the creative team, staying on top of industry trends, and presenting work confidently. The ideal candidate has 5+ years of copywriting experience, a strong portfolio of concept-driven work, and a passion for storytelling. Working at VML offers the opportunity to work on a high-profile brand, collaborate with a top-tier creative team, access to continuous learning and career growth, and competitive salary and benefits.