Company: Junction Collective

Location: Toronto, ON

Expected salary: $105000 – 115000 per year

Job date: Fri, 23 Aug 2024 22:53:52 GMT

Job description: As a Senior Ecommerce & Digital Analyst, you are a digital expert who is obsessed with measuring, optimizing and driving online revenue. You manage the day-to-day reporting and site analytics across the entire digital marketing team, including maintaining the digital data model in Looker.You’re someone who is curious and committed to keeping on top of new developments in digital technologies to help drive online sales. Someone with opinions, and the ability to express them. Someone who aspires to use their strategic expertise to help change people’s lives through travel.RESPONSIBILITIES

• Generate actionable business insights to influence website improvements and digital campaign effectiveness through data analysis, with the aim of increasing profitability and growth
• Respond to ad hoc site analytics & sales requests from key stakeholders (UX, Paid Media, Brand, Regional Marketing)
• Create ecommerce dashboards for tracking online activity across B2C, B2B sites and consumer-facing app
• Develop digital analytics reporting for the Paid Media and Commercial teams, including campaign insights for campaign optimization and post mortems, in addition to conversion funnels
• Act as the point person for measurement and analytics in digital projects ? Contribute to Business Intelligence developer team by modeling data on all digital topics
• Actively contribute to the Business Intelligence and Digital Teams in a collaborative and meaningful way that helps support, inspire, and motivate fellow colleagues

REQUIREMENTS

• Must have intermediate SQL skills with a strong understanding of relational databases
• Bachelor’s or College Degree in Marketing, Communications, Information Technology or related experience
• Minimum 5 years of experience in digital analytics
• Skilled with online analytics tools (Google Analytics, Heap)
• Experienced working with Business Intelligence tools to create custom reporting (Looker preferred)
• Experience with LookML strongly preferred, otherwise an appetite to learn Looker’s SQL language
• Experience with Salesforce and Clickup an asset
• Solid knowledge and skills in acquisition marketing, digital marketing
• Knowledge of multi-touch attribution models and ETL (extract, transform, load) data processes and connections to inform O2O (online <> offline) business strategy.

QUALITIES

• Curious and always looking to learn new things
• Passionate about using data to drive decision-making
• Flexible, and able to quickly adapt to the changing needs of the business
• Confident to present strategies, concepts, and results and to collaborate across departments
• Able to critique and discuss his/her own work and the work of others in a constructive manner

The Senior Ecommerce & Digital Analyst is responsible for measuring, optimizing, and driving online revenue. They manage reporting and analytics for the digital marketing team, including maintaining the digital data model. They generate insights to improve website performance and campaign effectiveness, create ecommerce dashboards, and contribute to digital projects. Requirements include intermediate SQL skills, a degree in a related field, and at least 5 years of digital analytics experience. The ideal candidate is curious, data-driven, flexible, confident, and collaborative.