Job title: Senior Digital Marketing Specialist

Company: BMW

Job description: The Digital Marketing Specialist is responsible for building, managing and promoting the BMW Brand in Canada through BMW owned digital & social channels, including the establishment of partnerships, brand associations, and mutually beneficial relationships for the purposes of engaging with new audiences and generating hand-raisers and sales leads.

Responsibilities include:

Project management and prioritization of digital based projects and maintenance releases. Works alongside digital agency to design, develop, and implement projects and maintenance release items

Management of content and updates for BMW.CA and DAG websites, working closely with the digital agency of record to manage development and deliver projects in a timely manner

Execute aftersales digital marketing campaigns and integrations into BMW.ca and social media strategies

Ongoing maintenance and technical support of BMW.ca to ensure optimum user experience, and maximum lead generation

Management of BMW CA Build & Price tool, creating and maintaining all BMW vehicles

Review all product ordering guides to cross reference product documents from AG, and to ensure accurate vehicle information for Canada for all product showroom pages and visualizers

Ensure quality and accuracy of French language of all digital projects and consistency with general BMW communications initiatives

Ensure BMW Corporate Identity (CI) standards are adhered to

Responsible for creating user manuals and process documents for cross-department/Retailer aids in relation to the website and Retailer websites

Successfully build and promote the organization’s Social content and business strategy

Develop innovative and strategic initiatives to position (or sustain) BMW as the leader in all active social channels

Maintain leadership position against core competitive set with regards to fan/follower engagement in Facebook, Instagram, YouTube and Twitter

Work with Digital & Social agency teams to develop follower and engagement growth strategies across all social channels

Develop an annual social media communications plan aligned to the overall Brand Communications calendar, promoting the BMW Brand and BMW models in the digital space, including the creation/management of annual content calendar and response matrix for customer complaints

Work with legal, PR and our Customer Interaction Center (CIC) on issues/complaints and escalation model

Keep an eye on industry trends and make recommendations on platform expansion and growth opportunities

Monthly analytics monitoring, measurement, presentation and strategic recommendations to management

Develop annual Partner/Influencer/Content Creator strategy in conjunction with Social agency of record to help introduce the BMW Brand and experiences to new prospects and Brand enthusiasts

Support retailers with strategy, best practice and operating guidelines for Digital & Social channels

Foster relationships with Social Media counterparts across the BMW network, to collaborate and share best practice

Monitor BMW.CA performance ensuring uptime for critical website features and functions

Execute and manage various projects on as-needed basis, portfolio of projects and responsibilities may be a subset of the above topics.

Qualifications

Qualifications:

University education in Business Administration or Communications. Focus on Digital Marketing or New Media an asset

5 years experience in a digital, social or communications role

Experience building content for social channels/community management

Experience managing an agency and reviewing creative

Ability to manage vendors and negotiate pricing

Budget management

Automotive experience considered an asset

Flexibility to pivot regularly, working on a variety of different projects and initiatives as required

Knowledge of digital best practices, user experience, social media landscape

Strong negotiator, comfortable negotiating deals and agreements with external partners/influencers

Strong written and verbal communication skills

Strong attention to detail

Analytical by nature, with demonstrated experience interpreting data

Microsoft Office and Photoshop skills

Benefits of working at BMW Group Canada include:

An award winning culture.

Cutting edge of innovation and creativity.

Incredible BMW, MINI and Motorrad employee vehicle/motorcycle programs.

Flexible working models.

Highly competitive compensation.

Performance incentives programs.

First-rate health and wellness benefits.

World-class office space.

Enjoy fresh meals in our amazing fully staffed and subsidized onsite cafeteria.

Energize at our fully loaded coffee/tea bar.

BMW Group Canada is committed to attracting and retaining a diverse team of associates and creating an inclusive environment. BMW Group Canada does not discriminate against applicants based on race, national or ethnic origin, colour, religion, sex, sexual orientation, gender identity, or disability or any other status or condition protected by applicable federal, provincial or territorial law.

BMW has an accommodation process in place that provides accommodations for employees with disabilities. Accommodations for disabilities in relation to the job selection process are available upon request. If you require a specific accommodation because of a disability or a medical need, or you would like to learn more about our Accessibility policies, provide feedback or request documentation, please contact Accessibility@bmw.ca.

Expected salary:

Location: Toronto, ON

Job date: Sat, 10 Sep 2022 04:40:50 GMT

Apply for the job now!