Job title: Senior Growth Marketing Manager

Company: Goodfood Market

Job description: Goodfood (TSX:FOOD) is a leading online grocery service in Canada, delivering fresh meal solutions that make it easy for members from coast to coast to enjoy delicious meals at home every week. Goodfood’s mission is to make the impossible come true, from farm to kitchen, by enabling members to do their weekly meal planning and grocery shopping in minutes. Goodfood members get access to a unique selection of products online as well as exclusive pricing made possible by its world-class direct-to-consumer fulfillment eco-system. Goodfood currently has more than 350,000 active subscribers and over 4,000 dedicated and passionate employees across Canada.

As our Senior Growth Manager, you will be responsible for leading the end-to-end paid social, display, online video campaigns execution and optimization as well as lead our affiliate program and other growth initiatives. Reporting to the VP of Growth Marketing, you will drive customer acquisition for both our meal kit and new 30-minute grocery delivery offerings, as well as lead a growing team.

You will be called upon to work cross-functionally with the CRM team, operations team, and technology team to bring new products and services to Canadians. The ideal candidate is an experienced leader and a data-savvy performance oriented individual who has a passion for digital media, thrives in a fast-paced environment, and who will be passionate about finding new ways to grow our brand.

KEY RESPONSIBILITIES

Lead the development of Goodfood’s paid social, search, and online video strategy across all ad platforms, allocate and optimize our multi-million dollars monthly media budget across platforms and funnel stages to reach acquisition targets
Identify and lead alternative growth initiatives such as our affiliate program or door-to-door sales activities and continuously think of new ways to attract customers, collaborating with other functions of the business and new partners as needed
Evaluate creative performance by campaign type and channel with your team and work with internal and external partners to continuously improve creative performance
Lead a team of paid specialists, strategists, and analysts and facilitate their professional development
Work cross-functionally with the CRM team to facilitate their multi-channel journeys for known members in order to maximize LTV
Work with the marketing technology team and digital product team to build and maintain tracking, feeds, AdTech products, and improve landing page experience and relevance
Keep track of latest industry trends, best practices and competitors and translate into concrete ideas for Goodfood

DESIRED SKILLS & EXPERIENCE

Experience with managing a high performing team in performance marketing for a high-growth D2C or e-commerce brand.
5-10 years of experience in a digital marketing role, with hands on experience in executing paid social, search, display, and online video campaigns
At least 3 years of experience managing a team
Experience working in tandem with multiple agencies
Strong analytical and data interpretation skills and experience working with web analytics platforms such as Google Analytics & Data Studio, hands on experience with Google Tag Manager an asset
Strong planning, forecasting, and budget management skills
Knowledge of the AdTech landscape, experience negotiating technology contracts and media buys an asset
Proven track record of executing large scale campaigns and managing >$1M dollar monthly budgets across multiple channels
Track record of launching innovative growth strategies
Experience in conversion rate optimization and working with digital product teams an asset
Customer-centric mindset, great attention to detail, great communications skills, willingness to adapt to rapid change, and ability to prioritize

Why Goodfood?

Our team strives to give our members a world class customer experience. We believe in being ambassadors of the brand to make the impossible come true from farm to table!

What we have to offer our employees:

Protective gear and COVID-19 measures to keep you safe;
Competitive group insurance plan;
Free groceries every week;
Group Retirement Savings Plan;
Employee Stock option program;
Goodfood credit;
Annual fitness credit;
Personal No Questions Asked days;
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Goodfood Market Corp.

Goodfood (TSX:FOOD) is a leading online grocery service in Canada, delivering fresh meal solutions that make it easy for members from coast to coast to enjoy delicious meals at home every week. Goodfood’s mission is to make the impossible come…

Expected salary:

Location: Toronto, ON

Job date: Fri, 25 Mar 2022 08:41:17 GMT

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