Company: Picton Mahoney Asset Management

Location: Toronto, ON

Expected salary:

Job date: Thu, 20 Feb 2025 07:02:33 GMT

Job description: Great Place to Work™ 2020 – 2024 | Best Workplaces™ with Most Trusted Executive Teams 2024 | Best Workplaces™ in Financial Services & Insurance 2020 – 2024 | Best Workplaces™ for Mental Wellness 2023, 2024 | Best Workplaces™ for Giving Back 2022, 2024 | Best Workplaces™ for Women 2021 | Best Workplaces for Inclusion 2021, 2024 | Best Workplaces™ in Ontario 2020, 2021, 2024One of Canada’s Most Trusted Investment Brands.At Picton Mahoney Asset Management, being alternative isn’t just what we do—it’s who we are.Founded by industry pioneer David Picton, we’ve spent 20 years challenging conventional wisdom and redefining the investing landscape. As one of Canada’s most trusted investment brands, we are proudly independent—privately run, 100% employee-owned, and deeply committed to delivering results for our clients.Thinking alternatively y is in Our DNA.With a team of 160 bold thinkers—one-third dedicated solely to investment management—we are specialists, not generalists. Managing $12 billion for institutional and retail clients, we navigate markets with conviction, resilience, and a forward-thinking approach.We’re more than investors — we’re innovators. We challenge traditional investment mindsets, constantly pushing the boundaries to achieve our mission: To bring greater certainty to investors.Our success is built on four guiding principles:· Treat investors’ money like our own.· Redefine the way investors invest.· Be human—always approachable.· Succeed together, one investment at a time.These aren’t just words—they define how we think, how we invest, and how we work.Now, we’re entering our next chapter. We’re transforming our brand and reshaping the way the world invests. If you think differently, embrace an entrepreneurial spirit, and thrive in a dynamic, bureaucracy-free environment, join us and be part of what’s next.Thriving in Our Entrepreneurial CultureAt Picton Mahoney, you’ll thrive in our creative and dynamic workplace, where collaboration and support are at the core of everything we do. At our firm, you’ll have the opportunity to take on significant responsibilities, work in a flexible environment, and tackle challenging projects from the outset. Our culture is designed for ambitious professionals who want to make an immediate impact while continuing to push boundaries and achieve our greater mission. You’ll be empowered with a high level of responsibility, trust, and flexibility, providing an exciting and creative space for you to help reshape how the world views alternative investments. With competitive total rewards, performance-based bonuses, and a clear path for career growth, you’ll have everything you need to develop both now and over the longer term.The OpportunityWe’re looking for a passionate and experienced Senior Marketing Manager, Account Based Marketing, to join our dynamic Marketing team. If you’re a strategic thinker who thrives on building impactful strategies to deepen relationships across stakeholders across dealers, advisors, and institutional clients, we’d be excited to meet you!Reporting to the Vice President of Marketing, this offers an exciting opportunity to be a key contributor to Picton’s account-based marketing efforts, delivering impactful strategies that drive business growth and strengthen relationships with our most valued stakeholders. As Senior Marketing Manager, Account Based Marketing, you’ll develop and execute account-based marketing (ABM) strategies to deepen relationships with key stakeholders across dealers, advisors, and institutional clients, with a particular emphasis on supporting our National Accounts team. You’ll have a pivotal role in delivering tailored messaging and value to high-priority relationships and regions, driving measurable business impact. This is a full-time, permanent opportunity to make a difference and grow with us.You’ll have the opportunity to learn and lead:Account-Based Marketing Strategy:

• Design and implement account-based marketing strategies to support dealers, advisors, and institutional clients, aligning with business objectives and sales priorities
• Collaborate with Sales teams to identify key accounts and develop customized plans for engagement
• Drive targeted outreach campaigns tailored to specific audiences, including IIROC retail, MFDA, and institutional segments

Content Development and Personalization:

• Create and manage tailored content and messaging for various channels, ensuring relevance to each audience (e.g., tailored emails, one-pagers, decks, and educational materials)
• Leverage existing content and collaborate with internal teams to develop investor-friendly materials for targeted use cases
• Partner with the National Accounts team to curate strategies for key firms

Event and Campaign Support:

• Oversee event strategy in collaboration with Marketing and Sales teams, supporting over 30 events annually, including in-person and webinar formats
• Manage event-specific marketing such as collateral, follow-up emails, and lead generation strategies
• Map out conference calendars and identify marketing opportunities to support institutional and dealer-focused initiatives

Analytics and Optimization:

• Monitor and analyze ABM performance metrics, including engagement rates, lead generation, and ROI
• Utilize data-driven insights to optimize ABM campaigns and inform future strategies
• Collaborate with the Digital team to automate and enhance reporting capabilities

What we’re looking for:

• 7-10 years of marketing experience, with a focus on account-based marketing or strategic marketing roles.
• Proven experience in the financial services industry, with a strong understanding of the dealer, advisor, and institutional landscapes.
• Familiarity with marketing automation platforms and CRM tools – experience with ON24, HubSpot, or similar platforms is a plus.
• Experience with event planning and execution in a B2B context.
• Relevant university degree (e.g., Marketing, Business, Communications).
• Exceptional project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
• Strong analytical skills and experience using data to drive marketing decisions.
• Creative problem-solver with a strategic mindset and attention to detail.
• Bilingual (English and French) is considered an asset.

Our Commitment to EmployeesAt Picton Mahoney Asset Management, we take pride in enhancing our employees’ experiences through a comprehensive suite of exceptional perks and programs. Our benefits include corporate fitness reimbursement and discounts, VersaFi memberships (formerly Women in Capital Markets), Picton Wealth investment counseling and portfolio management services, volunteer and charitable donation matching, maternity and parental leave top-up, recognition awards, semi-annual performance bonuses, a generous annual vacation entitlement (minimum of 15 days per year), training and development reimbursement, extensive health and dental benefits, a healthcare spending account, and more.These offerings are designed to support your career growth, well-being, and overall success. Join us and thrive in an environment that values and invests in you!Picton Mahoney Asset Management is committed to providing an equitable and fair work environment for everyone and all hiring and other personnel actions will be taken without regard to race, colour, creed, religion, sex, disability, gender identity, gender expression, family status, age, language or national origin. If you require an accommodation at any point in time throughout the application and hiring process, please contact Human Resources at (416) 955-4108 or at .Job Posting Closing Date: Friday, February 28th at 5:00 PM ESTPlease note that while we carefully review each application, only those candidates selected for further consideration will be contacted. We wish you all the best in your job search and future endeavors.

Picton Mahoney Asset Management is a highly regarded investment brand in Canada, known for challenging conventional wisdom and redefining the investing landscape. The company prides itself on being independent, employee-owned, and committed to delivering results for clients. With a team of specialists managing $12 billion, they focus on innovation and pushing boundaries to bring greater certainty to investors. The company’s guiding principles include treating investors’ money like their own, redefining investing, being approachable, and succeeding together. The company is looking for a Senior Marketing Manager, Account Based Marketing, to join their team and drive impactful strategies. They offer a creative and dynamic workplace culture, competitive rewards, and opportunities for career growth. Picton Mahoney Asset Management is committed to providing an equitable work environment and values investing in its employees.