Company: AssistRx

Location: Orlando, FL

Expected salary:

Job date: Thu, 21 Aug 2025 22:15:18 GMT

Job description:

Job Description: HCP Marketing Collaboration Specialist

Position Overview:
We are seeking a proactive and results-driven HCP Marketing Collaboration Specialist to join our dynamic team. This role requires a strategic thinker who can seamlessly integrate field feedback into marketing campaigns and product roadmaps. The ideal candidate will have a strong background in HCP-facing sales or experience with HCP-facing platforms, coupled with expertise in managing multi-channel sales efforts, particularly in digital channels.

Key Responsibilities:

• Collaboration: Work closely with marketing and product teams to translate field feedback into actionable strategies for campaigns and product developments.
• Market Insight: Gather and analyze insights from healthcare professionals (HCPs) to inform marketing strategies and enhance product offerings.
• Campaign Development: Partner with marketing teams to design and implement effective multi-channel campaigns that resonate with HCPs.
• Performance Tracking: Monitor and assess the effectiveness of campaigns and sales efforts across channels, providing insights for future improvements.
• Digital Strategy: Leverage digital marketing tools and platforms to enhance engagement and outreach to HCPs.
• Cross-Functional Coordination: Collaborate with sales teams to ensure alignment between field strategies and marketing initiatives.

Qualifications:

• Proven experience in HCP-facing sales or marketing roles, with a strong understanding of the healthcare landscape.
• Background in managing multi-channel sales efforts, especially within digital platforms.
• Excellent communication and interpersonal skills, with a knack for building strong working relationships.
• Strong analytical skills to interpret data and insights effectively.
• Ability to thrive in a fast-paced, collaborative environment.

Best Practices for the Role:

1. Continuous Feedback Loop: Establish an ongoing feedback mechanism with HCPs to continuously refine marketing strategies and product offerings.

2. Data-Driven Decisions: Utilize analytics tools to track the performance of campaigns and adjust strategies in real time based on metrics.

3. Cross-Functional Collaboration: Foster open lines of communication between marketing, product, and sales teams to ensure integrated strategies and unified goals.

4. Adaptability: Stay agile and responsive to changes in the healthcare environment, adapting strategies as needed to meet evolving HCP needs.

5. Training and Development: Invest in ongoing training for yourself and the team to stay ahead of digital marketing trends and best practices in HCP engagement.

6. Networking: Build relationships with HCPs through continuous engagement and networking opportunities, fostering trust and collaboration.

By adhering to these best practices, you will effectively bridge the gap between field feedback and strategic execution, leading to successful outcomes in HCP marketing campaigns.