Job title: Senior Manager, Credit Cards Digital Acquisition

Company: Royal Bank of Canada

Job description: Come Work with Us!

At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.

Whether you’re helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.

Job Title Senior Manager, Credit Cards Digital Acquisition

Job Description

• Development and execution of digital acquisition strategies by partnering with product, marketing, digital marketing, risk etc.
• Identify the areas to win in the marketplace, simplify the process and enhance our campaign & offer execution; all underpinned by competitive benchmarking and performance optimization.
• Working with credit and risk partners to enhance credit strategies for digital acquisition.
• Focus on applicant quality, cost of acquisition, profitability and investment optimization.
• Monitor and report on strategy effectiveness and KPI outcomes relative to expectations including preparing executive level presentations.
• Ad Hoc duties/analysis as assigned.

Job Summary RBC Cards is one of the leading credit card businesses in Canada and is a strong contributor to Canadian Banking’s revenues and profits. The business has grown tremendously in the last five years, driven by our strong suite of Credit Card products and innovative marketing efforts.

The successful candidate for this role will be tasked with providing thought leadership and strategic oversight for the acquisition activities of Retail Credit Cards in our proprietary digital and external paid digital channels. As the Senior Manager, Retail Credit Cards Acquisition – Digital Channels, you will partner with product teams, be accountable for the successful execution and integration of business strategies across multiple key stakeholders, and be responsible for enhancing shareholder value creation through optimizing digital acquisition to drive growth and market share of retail credit cards. Specifically, you will contribute to the broader Cards business objectives and results through leveraging the optimal use of marketing investments, product and offer constructs, and credit strategy and market insights.

Address: TORONTO, Ontario, Canada

City: CAN-ON-TORONTO

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: Personal and Commercial Banking

Job Type: Regular

Pay Type: Salaried

Posted Date: 2022-11-16-08:00

Application Deadline: 2022-11-26-08:00

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at rbc.com/careers.

Expected salary:

Location: Toronto, ON

Job date: Thu, 17 Nov 2022 23:41:15 GMT

Apply for the job now!