Company: Royal Bank of Canada

Location: Toronto, ON

Expected salary:

Job date: Sat, 21 Jun 2025 07:40:16 GMT

Job description: Job SummaryJob DescriptionWhat is the opportunity?This role will be a member of the team supporting Marketing, Engagement, and CRM for Avion Rewards. Avion Rewards is a rapidly evolving program which requires the incumbent to be able to think fast, strategize in-depth, and proactively drive initiatives to conclusion with business partners.What will you do:

• Driving customer engagement through data analysis and working with stakeholders to implement findings into business strategy/campaigns.
• Build a strong understand of the segmentation and targeting rules that are being applied to existing communication channels and recommend improvements
• Provide proactive project management support to ensure cross enterprise marketing strategies are executed to plan and accurately measured post-campaign
• Develop tests for various touch points in a client’s onboarding and post-acquisition life cycle, extract insights out of the tests, and deliver iterative improvements to our channels such as email, push notification, and in-app messaging
• Work with enterprise and third party partners to develop and maintain strategies, models, and processes associated with offer personalization.
• Contribute to continuous improvement of our data collection capabilities, mature our monitoring and reporting stack, and recommend actions to ensure completion of business KPIs.
• Optimize allocation of marketing spend to drive higher acquisition volumes and greater cost efficiency
• Collaborate closely with business and technology partners to assist with implementing technical changes and business rules to various marketing channels

Must-haves:

• Strong technical skills in manipulating data via tools such as Snowflake, Teradata, Tableau, Python and SQL.
• Prior experience in business analytics, marketing strategy, acquisition strategy, or other quantitative strategy roles
• Proven experience in designing marketing tests, analyzing results, and iteratively improving the business based on extracted insights
• Ability to communicate complex technical processes and insights in an audience friendly manner

Nice to have:

• Familiarity with advertising, engagement, and analytics toolsets such as Google Analytics, Salesforce Market Cloud,
• Budgeting and planning experience managing large scale marketing programs
• Prior experience working in loyalty, rewards, or digital advertising businesses

What’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Leaders who support your development through coaching and managing opportunities
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Job Skills Analytics Software, Business Statistics, Data Analysis, Data Compilation, Decision Making, Detail-Oriented, Key Performance Indicators (KPI)Additional Job DetailsAddress: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: HUMAN RESOURCES & BMCCJob Type: RegularPay Type: SalariedPosted Date: 2025-06-19Application Deadline: 2025-07-03Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

Job Summary

Position Summary:
The role supports Marketing, Engagement, and CRM for the Avion Rewards program, which is rapidly evolving. The position requires quick thinking, strategic planning, and proactive initiative execution with business partners.

Key Responsibilities:

• Analyze data to drive customer engagement and implement findings into business strategies and campaigns.
• Understand and refine segmentation and targeting rules for communication channels.
• Provide project management support to execute enterprise marketing strategies and measure results post-campaign.
• Develop and analyze tests for client onboarding and post-acquisition channels (e.g., email, push notifications).
• Collaborate with partners to enhance offer personalization strategies.
• Improve data collection and monitoring/reporting capabilities.
• Optimize marketing spend for better acquisition outcomes.
• Work with business and tech partners on implementing marketing channel changes.

Requirements:

• Strong technical skills in data manipulation (e.g., Snowflake, SQL).
• Experience in business analytics or quantitative strategy roles.
• Proven abilities in marketing testing and results analysis.
• Ability to communicate complex data in an accessible manner.

Preferred Qualifications:

• Familiarity with various analytics and marketing tools (e.g., Google Analytics, Salesforce).
• Experience in managing large-scale marketing programs.
• Background in loyalty or digital advertising sectors.

Benefits:

• Growth-focused culture with supportive leadership.
• Dynamic, collaborative work environment.
• Opportunities for challenging projects.

Job Details:

• Location: RBC Waterpark Place, Toronto, Canada
• Employment Type: Full-time
• Application Deadline: July 3, 2025

Diversity and Inclusion Commitment:
RBC values an inclusive workplace that fosters respect, belonging, and opportunity for all employees, driving growth and innovation.

Join Our Community:
Stay updated on career opportunities by joining RBC’s Talent Community.