Req Id: 303500

At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content – we advance how Canadians connect with each other and the world.

If you’re ready to bring game-changing ideas to life and join a community that values professional growth and employee wellness, we want you on the Bell team.

The Bell Media team creates and delivers the best Canadian and international content across our digital media, television, radio, and out-of-home advertising platforms. We’re looking for innovative team players ready to take some of the most well-known entertainment brands in the country to the next level.

As the Senior Manager, Digital Marketing and Experience, the successful candidate will be a key member of the Marketing Leadership Team. Accountable for digital marketing strategy, subscription growth and development of key DTC brands such as Crave, this role will build a strategic marketing vision for key DTC properties, ensuring that marketing activities deliver short term and long term business results. As a leader, you will inspire and develop a team of marketing professionals. You will become the go-to person for OTT acquisition marketing for Bell Media.

Responsibilities:

• Lead the direction of digital and acquisition marketing strategy to drive subscriptions, revenue and Customer Lifetime Value for key DTC brands such as Crave
• Create and execute strategies and marketing initiatives driving brand awareness, consumer engagement, product use and market leadership
• Activate the full marketing funnel and develop the consumer journey positioning for Crave and other DTC properties
• Build and leverage key brands like HBO, Showtime and STARZ while establishing a unique voice for Crave
• Be the champion for the consumer delivering an unmatched user experience for the Crave and all other DTC web and apps
• Implement on-channel and social media strategies to drive engagement and viewership
• Support affiliate marketing teams to drive subscription and retention to BDU subscriptions to Crave and other DTC properties
• Build relationships with third party platforms to maximise marketing opportunities through merchandising and 1:1 marketing
• Be the team expert on industry developments in OTT services and best practices for acquisition marketing
• Evaluate new marketing opportunities with social media and digital partners
• Build and manage budgets
• Manage external agency relationships
• Leverage data for key insights to better understand our customers and our competitive positioning
• Build a culture of inclusion and learning while leading a high-performing environment

Competences:

• 4 year College/University degree or equivalent; Business Marketing, Advertising and/or Business Strategy. MBA an asset.
• 7 to 10 years’ experience in a senior Marketing role, with focus on eCommerce, digital and acquisition marketing
• Proven experience developing conversion based integrated marketing strategies across the consumer journey, including digital, traditional, out of home and Bell Media owned touch points.
• Expert knowledge in industry trends, competition and customer buying habits
• Strong understanding of product development lifecycles and processes
• Exceptional analytical skills; strong focus on ROI
• Experience with data and customer segmentation as the basis for discovering actionable insights.
• Bilingualism (English and French), considered a very strong asset due to the national scope of the role
• Strong leadership, coaching and people management skills
• Ability to influence key stakeholders, as well as initiate and drive change
• Highly energetic team player with the ability to work collaboratively within the Marketing team and cross-functionally with other key stakeholder groups.
• Ability to adapt to a demanding, rapidly changing work environment, set priorities and meet tight deadlines

Bilingualism is an asset (English and French); adequate knowledge of French is required for positions in Quebec.

Additional Information:

Position Type: Management
Job Status: Regular – Full Time
Job Location: Canada : Ontario : Toronto
Application Deadline: 10/10/2021

Please apply directly online to be considered for this role. Applications through email will not be accepted.

At Bell, we don’t just accept difference – we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities.

Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or recruitment@bell.ca to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at inclusion@bell.ca.

Created: Canada, ON, Toronto

Bell, one of Canada’s Top 100 Employers.