Company: Royal Bank of Canada

Location: Toronto, ON

Expected salary:

Job date: Sat, 17 May 2025 01:53:58 GMT

Job description: Job SummaryJob DescriptionWhat is the opportunity?As a member of the Digital Marketing team, you will help execute digital marketing strategies across public-facing digital channels. This role is comprised of three key functions: Digital marketing campaign execution, optimizing digital acquisition through public websites and online website maintenance and reporting. As the Digital Marketing lead you will collaborate with Marketing & Product stakeholders to execute the vision for marketing campaigns. As the Channel manager, you will play a key role in driving digital sales by using your analytical and critical thinking ability to architect and orchestrate digital client journeys. This is fast-paced complex work in a highly matrixed organization that requires a fine balance of technical digital marketing and strong relationship building skillsets.What will you do?Execute the marketing campaigns by leading digital builds and providing strategic recommendations as to how to leverage the digital marketing assets and channels that are available.Analyze digital marketing funnels and find areas of opportunities, optimize client-facing tools, plug content gaps all with a view of delivering a superior digital client experience.Build and execute an always-on A/B testing and optimization roadmap with a view of scaling revenue driving web experimentation.Build strong relationships with Product and Marketing partners and Digital IT partners become as a trusted advisor and a digital marketing SME.Continuously track channel and campaign performance and work with cross functional partners to optimize and grow digital salesCollaborate with Digital Marketing Managers, Marketing Stakeholders, and Product Owners to understand campaign objectives, performance and find opportunities to optimizePresent performance reports, insights and optimization ideas to business and marketing stakeholders.Manage multiple agency partners throughout the lifecycle of a project right from contract negotiation and digital marketing briefs to execution.Manage projects related to website development and maintenance, and evolving functionality across desktop, tablet and mobile channels in alignment with core Digital Marketing OKRs.What do you need to succeed?Must-have:7+ years of digital site management and digital marketingAdvanced knowledge of digital marketing sales, digital user experience, digital content marketing, strategic thinkingStrong Analytical and problem-solving skillsExceptional client, project and vendor management skills, ability to influence partners in cross-functional working teamsStrong presentation, written and verbal communication skillsTechnical proficiency and comfortable in learning various digital marketing platformsNice-to-have:Experience in the financial services industryEcommerce or digital product ownership experienceExperience with and working knowledge of web development including HTML/CSS/JavaScriptSQL and QuickSight knowledge/experience or other digital analytics and reporting platformsExhibit a good understanding of both technical opportunities and constraints presented in responsive design standards, modern digital UX and developmentWhat’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.Ability to make a difference and lasting impactWork in a dynamic, collaborative, progressive, and high-performing teamOpportunities to do challenging workJob Skills Agency Management, Analytical Thinking, CSS HTML, Digital Marketing, E-Commerce, Google Analytics, JavaScript, Negotiation, Project Management, Relationship Management, Search Engine Optimization (SEO), Structured Query Language (SQL), Vendor Management, Website AnalyticsAdditional Job DetailsAddress: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: PERSONAL & COMMERCIAL BANKINGJob Type: RegularPay Type: SalariedPosted Date: 2025-05-15Application Deadline: 2025-05-29Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

Job Summary

Position: Digital Marketing Lead
Location: RBC Waterpark Place, Toronto
Employment Type: Full-time

Opportunity Overview

As a member of the Digital Marketing team, you will execute marketing strategies across various digital channels, focusing on campaign execution, digital acquisition optimization, and website maintenance. This role involves collaboration with Marketing and Product stakeholders to enhance digital client experiences.

Key Responsibilities

• Lead execution of digital marketing campaigns and provide strategic recommendations.
• Analyze digital marketing funnels to identify optimization opportunities.
• Implement A/B testing to drive revenue growth through web experimentation.
• Build strong relationships within cross-functional teams and serve as a digital marketing subject matter expert.
• Track performance metrics and present insights to stakeholders.
• Manage agency partners throughout project lifecycles, from negotiations to execution.
• Oversee website development projects ensuring alignment with marketing objectives.

Qualifications

Must-Haves:

• 7+ years in digital site management and marketing.
• Strong knowledge of digital marketing, user experience, and content strategies.
• Exceptional analytical, project management, and communication skills.
• Technical proficiency in various digital marketing platforms.

Nice-to-Haves:

• Experience in financial services or ecommerce.
• Knowledge of web development (HTML/CSS/JavaScript).
• Familiarity with SQL and digital analytics platforms.

Benefits

• Opportunity to make a meaningful impact.
• Work within a dynamic, collaborative, and high-performing team.
• Engage in challenging and impactful work.

Values

RBC is committed to inclusivity, diversity, and professional growth, fostering a workplace where employees can collaborate effectively and innovate.

Application Deadline: May 29, 2025
Join the Talent Community to stay informed about job opportunities and career tips.