Company: Royal Bank of Canada
Job description: What is the opportunity?
In this role, you will support the management of RBC’s public website focusing on high profile strategic brand initiatives & programs. You will also take a leadership role in further developing and executing RBC’s enterprise content marketing strategy and acting as the centre of excellence for the broader team using content marketing as part of their line of business strategies.
This role is highly cross functional which means will collaborate with a large number of internal stakeholders to help them develop & execute their strategies enhancing their initiatives with your expertise in UX, SEO, digital analytics, and digital technology that enables highly engaging experiences.
Finally, you will be a leader within our department to enable & upskill our team in leveraging content management systems.
This is fast paced complex work in a highly matrixed organization that requires an organized, strong communicator with both strong technical and marketing chops that can work through minor details while still keeping their eye on the big picture.
What will you do?
- Execute the digital components to enable the vision for brand programs & initiatives
- Build relationships with your stakeholders & partners to earn trust and establish yourself as a subject matter expert
- Provide leadership & strategic recommendations on delivering great content, tools, and capabilities to enhance the client experience
- Support or lead a variety of content marketing programs, being a subject matter expert on the technology that enables them, SEO, & analytics
- Act as the product owner for content management systems for our team by planning the strategy, expansion of capabilities, and training of all users
- Track efforts and optimize for visitors by leveraging Google Analytics and Google Optimize
- Present recommended solutions and data analysis to Product & Marketing partners and executives
- Take a leadership role in growing & developing other team members by taking on people management responsibilities
What do you need to succeed?
- Must-have
- Bachelors degree or College diploma in Business/Marketing/Technology
- Digital-first mindset and work ethic
- 7+ years of digital marketing experience
- 3+ years experience leading digital sites
- Exceptional client, project and vendor management skills
- Strong collaboration, presentation, written and verbal communication skills
- Experience with content, usability and information architecture, accessibility, privacy
- Knowledge of Google Analytics and SEO
- Technical skills, including:
- Google Analytics, Google Data Studio, Google Optimize
- Working in Content Management Systems (ie. WordPress)
- FTP
- Dev/staging/prod environments
Nice-to-have
- Experience in the financial services industry
- Ecommerce marketing or digital product ownership experience
- Agency experience
- Experience with and working knowledge of HTML/CSS/JavaScript
- Experience working with a wide variety of digital marketing Saas tools/products
- Previous people leadership experience
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
RBC is committed to supporting flexible work arrangements when and where available. Details to be discussed with Hiring Manager.
RBC requires as a condition of employment that all successful candidates in the United States and Canada be fully vaccinated against COVID-19 prior to their start date, and may require proof of the same. Reasonable accommodation is available where required by law.
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JOB SUMMARY
City: Toronto
Address: 88 Queens Quay E
Work Hours/Week: 37.5
Work Environment: Office
Employment Type: Permanent
Career Level: Experienced Hire/Professional
Pay Type: Salaried
Required Travel (%): 0
Exempt/Non-Exempt: N/A
People Manager: No
Application Deadline: 02/18/2022
Platform: Personal & Commercial Banking
Req ID: 451139
Ad Code(s):
Expected salary:
Location: Toronto, ON
Job date: Wed, 09 Feb 2022 02:09:03 GMT
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