Skip to content

Senior Manager, Digital Marketing Strategy Capabilities


Job title: Senior Manager, Digital Marketing Strategy Capabilities

Company: Ontario Teachers’ Pension Plan Board

Job description: Senior Manager, Digital Marketing Strategy & Capabilities

The opportunity

The Senior Manager, Digital Marketing Strategy & Capabilities will support the development, implementation and maintenance and reporting of digital marketing at OTPP. This individual will work in partnership with Investments, P&C, Member Services and Corporate Communications to support the digital transformation journey OTPP is on.

Who you’ll work with

You will work with partners across the organization, to develop capabilities and competence in digital channels and technologies (e.g. Personalization, rapid content publishing, analytics + insights)

What you’ll do

The individual in this role will be responsible for crafting the critical metric framework to measure all digital brand activity for OTPP. Your deep understanding of data & analytics will be used to build dashboards and data visualization tools to report on performance of digital activity across paid and owned channels while bringing forward optimization recommendations to continually improve performance.

Lead full MarTech implementation and maintenance frameworks including running an Adobe Experience Manager ecosystem for Corporate, Investments, P&C and Brand. Input and execute on the strategy, integration and enablement of AdTech + MarTech that drives OTPP marketing initiatives across all channels and platforms

Actively collaborate with partners across IT, Product Delivery Member Services and Brand to evaluate technologies alongside business requirements

Contact on Adobe Marketing products including Experience Manager, Launch. Target, Analytics and Audience Manager

Contact for personalization and regionalization strategies on corporate website

Business owner of digital UI, new capability development as it relates to Corp website.

Support authoring and publishing as needed on corporate website

In partnership with Senior Manager Brand & Content Strategy develop and lead website governance model for technology, SEO, and analytics

Lead all aspects of development of component elements and improvements as required for Day 2

Work in collaboration to develop search landscapes and support, on-page, off-page and technical SEO optimization

Support accessibility, optimization and maintenance for OTPP.com

Support growth strategies, process and maintenance frameworks for all OTPP corporate social media channels including Twitter and LinkedIn and improve organic performance and growth

Review new technologies and keep the company at the forefront of developments in digital marketing, leading growth into key channels and exploring value-add marketing tactics

Stay abreast and share all digital standard methodologies across channels and technologies

Lead development of social monitoring capability

Lead team responsible for paid media executions (including in housing of paid media) for OTPP across owned channels and paid media including social, SEM and display

Manage and optimize always-on inbound marketing strategy for OTPP including SEM, Paid Social, Display alongside internal and external partners

Partner with Sr. Manager Brand & Content to streamline audiences, build growth verticals and adjacent targets to continually drive up OTPP brand equity

Manage digital performance in real-time to optimize and improve campaigns while in market

Own paid media strategies globally including supporting with net-new platforms in alignment with key growth geographies and regions

Design, build and implementation of advanced omni-channel analytics and reporting frameworks for OTPP using key toolset including Adobe Analytics, SiteImprove, SEMRush and Hootsuite

Monitor performance, find opportunities for optimization and testing, and ensure accurate tracking is in place on all digital experiences (ensure digital standard methodologies are embedded in marketing campaigns)

Support real-time data gathering and regularized reporting to better drive digital effeteness across owned channels

Support all corporate streams with value-adding data insights on site performance, opportunity analysis and regularized benchmarking

Customer and Audience segmentation, clustering and profiling

Geo/demographic attribution and segmentation

Audience targeting, A/B and multivariate testing and measurement

Devise strategies to drive online traffic to the company website

Drive on-going social listening reporting and dashboards

Measure and report performance of all digital marketing campaigns, and assess against goals (return on investment and critical metrics)

Use strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Oversee direct reports and Manage external agency relationships

A high level of judgment is required in planning and co-ordinating projects and resources involved in the process, in determining the impact of the project on target audiences.

Ability to work with senior leaders to advise and influence and work cross-functionally across the OTPP teams

Integrate with IT to ensure smooth delivery of projects

What you’ll need

Degree in Marketing or Communications

Previous writing experience would be considered an asset

Strong understanding of B2B content strategy development as well as web personalization strategies and Adobe Experience Manager

Understanding of digital paid media

Understanding of critical metrics related to content and optimization strategies for content

Excellent communication skills

Min. of 7 + years’ experience in brand, digital marketing or content strategy roles

Experience within the financial industry and brand would be considered a plus

Experience leading and working with agencies

Deep SEO (technical and traditional) knowledge

What we’re offering

Pay for performance environment that offers competitive salary and incentives

Numerous opportunities for professional growth and development

Comprehensive employer paid benefits coverage, including a Health Spending Account

Guaranteed retirement income through a defined benefit pension plan

Competitive time off

Discount programs including Edvantage and Perkopolis

Degreed: a digital platform that helps you quickly and easily discover, share, and track ALL kinds of learning resources – from courses to videos to articles and more.

At Ontario Teachers’, we are a globally minded organization and take pride ensuring that the people we hire and the culture we create reflects and celebrates diversity of thought, background and experience. Through our Inclusion & Diversity Employee Resource Groups (ERGs) events, celebrations , we offer a variety of opportunities for colleagues to connect for the purposes of professional development and networking & mentoring.

If you require an accommodation for the application, recruitment or interview process, please let us know and we will work with you to meet your needs.

How to apply

Are you ready to pursue new challenges and take your career to the next level? Apply today!

You may be invited to complete a pre-recorded digital interview as part of your application. This portion of your application will take approximately 10 minutes to complete.

We thank you for applying, however, only those selected to continue will be contacted. Note that candidates must be legally entitled to work in the country where this role is located.

Functional Area: Legal & Corporate Affairs

Requisition ID: 3735

The privacy of your personal information is important to us. Please visit our Privacy Centre to learn how we handle your personal information.

Expected salary:

Location: Toronto, ON

Job date: Mon, 04 Oct 2021 22:30:28 GMT

Apply for the job now!

No comment yet, add your voice below!


Add a Comment

Your email address will not be published. Required fields are marked *