Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Wed, 22 Oct 2025 04:45:01 GMT

Job description:

Job Title: Senior Manager of Direct Digital Marketing

Job Summary:

We are seeking an experienced and dynamic Senior Manager of Direct Digital Marketing to lead our best-in-class team. This role is pivotal in driving innovative digital marketing strategies that enhance our brand presence and deepen customer engagement. The ideal candidate will possess a strong background in digital marketing, demonstrating expertise in areas such as SEO, SEM, email marketing, social media, and content marketing.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies to drive customer acquisition, retention, and brand loyalty.
• Lead a team of digital marketing professionals, fostering a culture of creativity, collaboration, and continuous improvement.
• Collaborate with cross-functional teams, including sales and communications, to ensure alignment and maximize campaign effectiveness.
• Analyze performance metrics and KPIs to optimize digital marketing efforts and recommend actionable insights for growth.
• Stay current with industry trends and emerging technologies, integrating new tools and techniques to enhance marketing efforts.
• Manage budgets effectively and provide regular reports on campaign performance to senior leadership.

Qualifications:

• 7+ years of experience in digital marketing, with a strong focus on direct marketing channels.
• Proven track record in developing and implementing successful digital marketing campaigns.
• Excellent analytical skills, with a data-driven mindset to inform strategy and decision-making.
• Strong leadership abilities, with experience managing and mentoring high-performing teams.
• Exceptional communication skills, both written and verbal.

Education:

• Bachelor’s degree in Marketing, Business, or a related field; an MBA is a plus.

Join us in shaping the digital future of our brand and driving impactful results through innovative marketing strategies.