Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Wed, 22 Oct 2025 05:16:39 GMT

Job description:

Job Summary:

The Senior Manager of Direct Digital Marketing will play a pivotal role in leading a high-performing team dedicated to executing innovative digital marketing strategies. This position requires a strategic thinker with a passion for digital channels and a proven track record in driving customer engagement and growth through effective online marketing campaigns. The ideal candidate will collaborate closely with various departments, including Sales and Communications, to align digital initiatives with overall business objectives.

Responsibilities:

• Develop and implement comprehensive digital marketing strategies to enhance brand visibility and drive customer acquisition.
• Lead, mentor, and inspire a team of digital marketing professionals to achieve high performance and continuous improvement.
• Analyze market trends and customer insights to inform marketing strategies and tactics.
• Manage budgets for digital marketing initiatives, ensuring optimal allocation of resources for maximum ROI.
• Collaborate with cross-functional teams to align messaging and campaigns across multiple platforms.
• Monitor, measure, and report on the effectiveness of digital marketing efforts, utilizing analytics to optimize performance.
• Stay up-to-date with industry trends and emerging technologies to keep the company at the forefront of digital marketing innovation.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• 7+ years of experience in digital marketing or an equivalent combination of education and experience.
• Strong leadership skills with the ability to inspire and develop a team.
• Expertise in various digital marketing channels, including SEO, SEM, email marketing, social media, and content marketing.
• Exceptional analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills, with a collaborative approach to problem-solving.

Join us to lead a talented team in creating best-in-class digital marketing strategies that drive success and enhance our brand presence.