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Senior Manager, Loyalty – Digital Marketing & Sales

Job title: Senior Manager, Loyalty – Digital Marketing & Sales

Company: Royal Bank of Canada

Job description: Come Work with Us!

At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.

Whether you’re helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.

Job Title Senior Manager, Loyalty – Digital Marketing & Sales

Job Description

What is the opportunity?

As a member of the Digital Marketing & Sales (DM&S) team, you will help deliver business strategies (both information/content and transactional/acquisition) across public-facing digital channels for the Loyalty business, including Avion Rewards, Shopping, Offers, Redemptions and partnership card acquisitions. This role is comprised of three key functions: Digital marketing campaign execution, owning and managing the acquisition channels for Avion Rewards and working with IT partners to develop innovative digital solutions. As the Digital Marketing lead you will collaborate with Marketing & Product stakeholders to execute the vision for marketing campaigns. As the Channel manager, you will go deep on technical builds, such as site optimization and capability development, like tools and calculators, within the public site channels. You will also work with your IT partners to support and develop solutions that integrate with the transaction channels, both web and mobile. This is fast paced complex work in a highly matrixed organization that requires an organized, strong communicator with both technical and marketing chops.

What will you do?

Execute the vision for campaigns by coordinating digital builds and providing strategic recommendations as to how to leverage the digital marketing assets and channels that are available.

Help to provide leadership to recommend and deliver great content, great tools, great forms and interactive experiences.

Build relationships with DM&S, Product and Marketing partners and Digital IT partners in order to become a trusted advisor and a digital SME

Develop new strategies and capabilities with partners which further revenue growth and cost reduction

Track efforts and optimize for visitors by leveraging Google Analytics and Google Optimize

Lead assigned initiatives incorporating data collection, eCRM, behavioral marketing, Salesforce, real-time testing, dashboarding and reporting

Present recommended solutions and data analysis to Product & Marketing partners and executives

What do you need to succeed?

Must-have:

7+ years of digital site management and digital marketing

Advanced knowledge of internet technologies (including SFMC), content, usability, information architecture, accessibility, privacy; with currency in emerging technologies and platforms

Advanced knowledge of Google Analytics and SEO, Google Data Studio, Google Optimize, FTP, managing through dev/staging/prod environments

Exceptional client, project and vendor management skills

Strong presentation, written and verbal communication skills

Nice-to-have:

Experience in the financial services industry and/or Loyalty programs

Ecommerce, marketing or digital product ownership experience

Agency experience

Experience with and working knowledge of HTML/CSS/JavaScript

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable

Leaders who support your development through coaching and managing opportunities

Ability to make a difference and lasting impact

Work in a dynamic, collaborative, progressive, and high-performing team

Flexible work/life balance options

Opportunities to do challenging work

Opportunities to take on progressively greater accountabilities

Opportunities to build close relationships with clients

Access to a variety of job opportunities across business and geographies

Job Summary

Address: TORONTO, Ontario, Canada

City: CAN-ON-TORONTO

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: Personal and Commercial Banking

Job Type: Regular

Pay Type: Salaried

Posted Date: 2022-10-19-07:00

Application Deadline: 2022-11-02-07:00

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at rbc.com/careers.

Expected salary:

Location: Toronto, ON

Job date: Thu, 20 Oct 2022 05:38:43 GMT

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