Company: Royal Bank of Canada
Job description: Come Work with Us!
At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.
Whether you’re helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.
Job Title Senior Manager, Loyalty – Digital Marketing & Sales
Job Description
What is the opportunity?
As a member of the Digital Marketing & Sales (DM&S) team, you will help deliver business strategies (both information/content and transactional/acquisition) across public-facing digital channels for the Loyalty business, including Avion Rewards, Shopping, Offers, Redemptions and partnership card acquisitions. This role is comprised of three key functions: Digital marketing campaign execution, owning and managing the acquisition channels for Avion Rewards and working with IT partners to develop innovative digital solutions. As the Digital Marketing lead you will collaborate with Marketing & Product stakeholders to execute the vision for marketing campaigns. As the Channel manager, you will go deep on technical builds, such as site optimization and capability development, like tools and calculators, within the public site channels. You will also work with your IT partners to support and develop solutions that integrate with the transaction channels, both web and mobile. This is fast paced complex work in a highly matrixed organization that requires an organized, strong communicator with both technical and marketing chops.
What will you do?
Execute the vision for campaigns by coordinating digital builds and providing strategic recommendations as to how to leverage the digital marketing assets and channels that are available.
Help to provide leadership to recommend and deliver great content, great tools, great forms and interactive experiences.
Build relationships with DM&S, Product and Marketing partners and Digital IT partners in order to become a trusted advisor and a digital SME
Develop new strategies and capabilities with partners which further revenue growth and cost reduction
Track efforts and optimize for visitors by leveraging Google Analytics and Google Optimize
Lead assigned initiatives incorporating data collection, eCRM, behavioral marketing, Salesforce, real-time testing, dashboarding and reporting
Present recommended solutions and data analysis to Product & Marketing partners and executives
What do you need to succeed?
Must-have:
7+ years of digital site management and digital marketing
Advanced knowledge of internet technologies (including SFMC), content, usability, information architecture, accessibility, privacy; with currency in emerging technologies and platforms
Advanced knowledge of Google Analytics and SEO, Google Data Studio, Google Optimize, FTP, managing through dev/staging/prod environments
Exceptional client, project and vendor management skills
Strong presentation, written and verbal communication skills
Nice-to-have:
Experience in the financial services industry and/or Loyalty programs
Ecommerce, marketing or digital product ownership experience
Agency experience
Experience with and working knowledge of HTML/CSS/JavaScript
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
Leaders who support your development through coaching and managing opportunities
Ability to make a difference and lasting impact
Work in a dynamic, collaborative, progressive, and high-performing team
Flexible work/life balance options
Opportunities to do challenging work
Opportunities to take on progressively greater accountabilities
Opportunities to build close relationships with clients
Access to a variety of job opportunities across business and geographies
Job Summary
Address: TORONTO, Ontario, Canada
City: CAN-ON-TORONTO
Country: Canada
Work hours/week: 37.5
Employment Type: Full time
Platform: Personal and Commercial Banking
Job Type: Regular
Pay Type: Salaried
Posted Date: 2022-10-19-07:00
Application Deadline: 2022-11-02-07:00
Inclusion and Equal Opportunity Employment
At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.
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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at rbc.com/careers.
Expected salary:
Location: Toronto, ON
Job date: Thu, 20 Oct 2022 05:38:43 GMT
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