Company: Royal Bank of Canada

Location: Toronto, ON

Expected salary:

Job date: Sat, 03 May 2025 00:17:35 GMT

Job description: Job SummaryJob DescriptionWhat is the opportunity?The Senior Manager, Marketing Innovation & Experimentation is a key role focused on driving marketing effectiveness and maximizing the return on RBC’s marketing investments through rigorous experimentation and innovative marketing strategies. This individual will be responsible for designing, executing, and analyzing structured experiments across various marketing channels and initiatives. The Senior Manager will collaborate closely with marketing channel owners, analytics teams, and technology partners to identify opportunities for optimization, test hypotheses, and scale successful experiments to improve marketing performance and efficiency across the organization.What will you do?

• Develop and Manage Experimentation Roadmap: Define and prioritize a roadmap of marketing experiments aligned with key business objectives and marketing investment priorities. This includes identifying high-impact areas for testing and developing clear hypotheses.
• Identify Innovative Revenue-driving or Cost-saving Initiatives: Work with internal and external partners to identify innovative opportunities, including AI-driven solutions, to improve marketing ROI across the entire marketing journey
• Design Structured Experiments: Lead the design and setup of statistically sound A/B tests, multivariate tests, and other experimentation methodologies across various marketing channels (e.g., digital, email, social, website). Ensure proper sample sizing, control groups, and tracking mechanisms are in place.
• Execute and Monitor Experiments: Oversee the execution of marketing experiments, ensuring adherence to timelines and quality standards. Monitor experiment performance, identify potential issues, and implement necessary adjustments.
• Analyze Experiment Results: Lead the analysis of experiment data using statistical methods to determine the significance of results, identify key learnings, and quantify the impact on marketing KPIs and ROI.
• Develop Actionable Recommendations: Translate experiment findings into clear, concise, and actionable recommendations for optimizing marketing strategies, campaigns, and customer experiences. Present results and recommendations to marketing stakeholders.
• Partner with Cross-Functional Teams: Collaborate closely with marketing channel owners, analytics teams, technology partners, and product teams to integrate experimentation into marketing workflows and implement successful experiment outcomes at scale.
• Evangelize Experimentation Culture: Promote a culture of data-driven decision-making and continuous improvement through experimentation within the marketing organization. Share learnings and best practices across teams.
• Manage Experimentation Tools and Platforms: Oversee the utilization of experimentation platforms and tools, ensuring they are effectively integrated with other marketing technology and data systems. Identify opportunities to enhance the experimentation tech stack.
• Stay Abreast of Industry Trends: Continuously monitor and evaluate emerging trends and best practices in marketing experimentation, statistical analysis, and optimization methodologies.

What do you need to succeed?Must-have:

• Bachelor’s degree in Marketing, Statistics, Economics, Mathematics, Computer Science, or a related quantitative field.
• Minimum of 5 years of progressive experience in designing, executing, and analyzing marketing experiments (A/B testing, multivariate testing, etc.).
• Strong understanding of statistical principles and methodologies relevant to experimentation, including hypothesis testing, significance levels, and confidence intervals.
• Hands-on experience with experimentation platforms (e.g., Optimizely, Adobe Target) and web analytics tools (e.g., Adobe Analytics, Google Analytics).
• Proficiency in data analysis and visualization tools (e.g., Excel, Tableau, Power BI) and the ability to manipulate and interpret large datasets.
• Excellent analytical, problem-solving, and critical thinking skills with a strong attention to detail.
• Strong communication and presentation skills, with the ability to effectively communicate complex analytical findings to both technical and non-technical audiences.
• Proven ability to work collaboratively with cross-functional teams.

Nice-to-have:

• Master’s degree in a quantitative field.
• Experience with SQL or other data querying languages.
• Familiarity with machine learning concepts and their application to marketing optimization.
• Experience in the financial services industry.
• Project management experience.

What’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. Powering ideas for People and Planet is the core of what we do.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation.
• Leaders who support your development through coaching and managing opportunities
• Work in a dynamic, collaborative, progressive, and high-performing team.
• Opportunities to do challenging work.
• Flexible work/life balance options

Job Skills Analytics Software, Business Statistics, Data Analysis, Data Visualization, Decision Making, Design of Experiments (DOE), Detail-Oriented, Experimentation, Key Performance Indicators (KPI), Marketing, Multivariate Testing, Problem Solving, StorytellingAdditional Job DetailsAddress: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: HUMAN RESOURCES & BMCCJob Type: RegularPay Type: SalariedPosted Date: 2025-05-01Application Deadline: 2025-05-15Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

Job Summary: Senior Manager, Marketing Innovation & Experimentation

Opportunity Overview:
The Senior Manager will enhance marketing effectiveness at RBC through experimentation and innovative strategies, focusing on maximizing ROI on marketing investments. This person will design, execute, and analyze structured experiments, collaborating with channel owners, analytics teams, and technology partners.

Key Responsibilities:

• Experimentation Roadmap: Define and prioritize marketing experiments aligned with business objectives; identify high-impact areas for testing.
• Innovative Initiatives: Collaborate to discover AI-driven solutions and other innovations to improve marketing ROI.
• Design Experiments: Lead the setup of statistically sound tests (A/B, multivariate) across marketing channels, ensuring proper controls and tracking.
• Execution and Monitoring: Oversee experiments, ensuring quality and timely execution while addressing issues.
• Analyze Results: Use statistical methods to evaluate experiment outcomes and translate findings into actionable recommendations.
• Cross-Functional Collaboration: Work with various teams to integrate findings and implement successful experiments.
• Culture Promotion: Advocate for data-driven decision-making and continuous improvement within marketing.
• Tools Management: Oversee experimentation platforms and enhance integration with marketing technology.
• Industry Trends: Stay updated on best practices in marketing experimentation and statistical analysis.

Qualifications:

• Must-Have:

  • Bachelor’s degree in a quantitative field.
  • 5+ years in designing and analyzing marketing experiments.
  • Strong statistical knowledge.
  • Hands-on experience with experimentation and analytics tools.
  • Proficient in data analysis and visualization.

• Nice-to-Have:

  • Master’s degree in a quantitative field.
  • SQL or data querying experience.
  • Familiarity with machine learning in marketing.
  • Experience in financial services.

Benefits:

• Comprehensive rewards program including bonuses and flexible benefits.
• Supportive leadership and dynamic work environment.
• Opportunities for challenging work and flexible work/life balance.

Company Values:
RBC emphasizes an inclusive workplace for diverse perspectives, fostering collaboration and innovation for mutual success while enhancing community well-being.

Application Details:

• Location: Toronto, Canada
• Employment Type: Full-time
• Application Deadline: May 15, 2025

Note: Emphasizes a commitment to diversity, inclusion, and professional growth.