Company: Rogers Communications

Location: Toronto, ON

Expected salary:

Job date: Tue, 28 Oct 2025 23:51:18 GMT

Job description: , and develop plans to drive positive earned media coverage for Rogers across traditional, digital, and social channels. Dig…, journalism, or related field Strong understanding of overall media and digital media landscape Excellent research, analytical…

Summary

To drive positive earned media coverage for Rogers, we must strategically engage across traditional, digital, and social channels. This involves leveraging strong relationships with media outlets and influencers, as well as creating compelling narratives that resonate with target audiences. A solid understanding of public relations, journalism, and the digital landscape will underpin our efforts, allowing for effective research and analysis to measure our impact.

Plans for Positive Earned Media Coverage

1. Traditional Media Strategy

• Press Releases: Develop compelling press releases about Rogers’ initiatives, corporate social responsibility projects, or product launches.
• Media Kits: Create comprehensive media kits with key statistics, company background, and story angles to facilitate journalist inquiries.
• Pitching Stories: Regularly pitch unique stories or expert opinions to local newspapers, magazines, and broadcast media.
• Media Events: Host roundtable discussions or launch events to provide journalists with first-hand experience of Rogers’ offerings.

2. Digital Media Strategy

• Content Marketing: Create insightful blog posts, infographics, and videos that position Rogers as a thought leader in the industry.
• Partnerships with Influencers: Collaborate with digital influencers to authentically promote Rogers’ offerings through reviews and testimonials.
• SEO Optimization: Ensure all digital content is optimized for search engines to increase visibility and drive traffic to Rogers’ website.

3. Social Media Strategy

• Engaging Content: Regularly post engaging content (e.g., customer stories, behind-the-scenes) on platforms like Twitter, Facebook, Instagram, and LinkedIn.
• Interactive Campaigns: Run interactive campaigns or contests that encourage user-generated content and increase engagement.
• Real-Time Engagement: Monitor social media channels for trending topics and engage in real-time conversations relevant to Rogers’ brand message.

4. Measuring Success

• Media Monitoring: Implement tools to monitor coverage across channels and assess sentiment towards Rogers.
• Analytics Review: Regularly review digital analytics (e.g., website traffic, social media engagement) to determine the effectiveness of campaigns.
• Feedback Loops: Create mechanisms for gathering feedback from media and audiences to adapt strategies as necessary.

By combining these efforts, Rogers can enhance its brand visibility, create meaningful connections with audiences, and drive positive media coverage across all channels.