Company: Royal Bank of Canada

Location: Toronto, ON

Expected salary:

Job date: Thu, 05 Jun 2025 23:41:31 GMT

Job description: Job SummaryJob DescriptionWhat is the opportunity?
Next Best Action (NBA) is a specialized group within RBC Personal Banking that combines, data, marketing, advanced analytics & AI to bring hyper personalization to all RBC clients across all client touchpoints. By leveraging RBC’s large data scale, artificial intelligence (AI), privileged loyalty program and partnerships, NBA has the ambition to bring the best of RBC to help clients achieve their financial goals, tailoring the experience for every client such that the message is perfectly timed, presented in path and personalized for that specific client need. Embedded across Lines of Business and aligned with marketing, digital, and product teams, NBA is critical to deepening client relationships, increasing engagement, and enhancing how we show up for clients daily.
NBA is foundational in RBC’s Personal Banking strategy to deliver more value for all Canadians through simpler experiences, more thoughtful recommendations, and more holistic support. The team directly contributes to RBC’s ambition to Win for Tomorrow by enabling hyper-personalized journeys that are scalable, measurable, and powered by leading-edge analytics and AI innovation.We’re looking for a Senior Manager, NBA Measurement and Analytics to join the NBA group and contribute to the enterprise experimentation efforts. In this role, you will design, execute, and evaluate experiments that optimize campaign performance and inform client engagement strategies. You’ll help drive a culture of experimentation that accelerates learning, sharpens decision-making, and advances RBC’s leadership in personalized marketing and financial advice.
This is an opportunity to shape the future of client engagement at the #1 bank in Canada—named one of the world’s most AI-mature financial institutions—where bold thinking, innovation, and data-driven action create real value for clients and the communities we serve.What will you do?Design, execute, and evaluate enterprise-level marketing experiments across channels and client segments.Help build and evolve RBC’s experimentation framework to accelerate test-and-learn velocity, ensure statistical rigour, and scale best practices.Translate complex test results into clear, actionable insights that influence strategy and campaign performance.Partner across Lines of Business, Data & Analytics, Technology, Digital, and Marketing to embed experimentation into the end-to-end campaign lifecycle.Present findings and recommendations to leadership to inform client engagement, personalization, and marketing strategies.Maintain documentation, ensure data security compliance, and promote best practices within the organization.What do you need to succeed?Must Have:Knowledge of advanced testing methodologies (e.g., uplift modelling, Bayesian methods, contextual bandits).Programming experience with large databases/datasets (using tools such as Python and Teradata SQL).Advanced proficiency in SQL.Advanced proficiency in developing reports using data visualization tools (most notably Tableau).Experience in designing and evaluating marketing experiments and interpreting results to drive business impact.Business acumen and understanding of enterprise marketing strategy and Banking products.Nice to Have:Experience with enterprise personalization, targeting, or decision-making platformsAn academic background in Data Science, Statistics, Mathematics, or a related field. An MBA or graduate-level education is an asset.Experience in financial services, digital marketing, or large-scale client engagement programsWhat’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.Ability to make a difference and lasting impactWork in a dynamic, collaborative, progressive, and high-performing teamOpportunities to do challenging workJob Skills Analytics Software, Business Statistics, Commercial Acumen, Decision Making, Detail-Oriented, Group Problem Solving, Key Performance Indicators (KPI)Additional Job DetailsAddress: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: PERSONAL & COMMERCIAL BANKINGJob Type: RegularPay Type: SalariedPosted Date: 2025-06-04Application Deadline: 2025-06-25Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

Job Summary: Senior Manager, NBA Measurement and Analytics at RBC

Opportunity Overview:
The Next Best Action (NBA) team at RBC Personal Banking focuses on hyper-personalizing client experiences using data, marketing, analytics, and AI. The aim is to enhance client relationships through tailored experiences that align with financial goals.

Key Responsibilities:

• Design and execute marketing experiments to optimize campaigns.
• Develop and evolve the RBC experimentation framework to ensure robust and scalable testing.
• Translate complex results into actionable insights for strategy enhancement.
• Collaborate across departments to integrate experimentation into marketing campaigns.
• Present findings to leadership to influence marketing strategies.

Qualifications:
Must Have:

• Knowledge of advanced testing methodologies (e.g., uplift modeling).
• Programming experience with large datasets (e.g., Python, SQL).
• Proficiency in data visualization tools (e.g., Tableau).
• Experience in marketing experimentation and business impact analysis.

Nice to Have:

• Background in personalization and targeting platforms.
• Academic qualifications in Data Science, Statistics, or related fields.
• Experience in financial services or digital marketing.

Benefits of Working at RBC:

• Opportunity to make a lasting impact.
• Work within a dynamic and collaborative team.
• Engage in challenging and meaningful work.

Job Details:

• Location: RBC Waterpark Place, Toronto, Canada
• Employment Type: Full-time
• Application Deadline: June 25, 2025

Inclusivity:
RBC values diversity and fosters an inclusive workplace, aimed at supporting employee growth and collaboration.

Join RBC to shape the future of client engagement in one of the world’s leading banks.