Company: Royal Bank of Canada

Location: Toronto, ON

Expected salary:

Job date: Sun, 15 Jun 2025 02:44:08 GMT

Job description: Job SummaryJob Description​Please note this is a 13-month maternity-leave coverage role.What is the opportunity?​In this role, you will be responsible to support and execute a fully integrated engagement and retention strategy for the Everyday Banking Personal Banking Account (PBA), working with a cross-functional set of partners and peers, and foster a culture of innovation to accelerate net client growth for RBC. You will report to the Director, PBA Retention & Engagement, and be a member of a dynamic, collaborative, innovative and high-performing team.Specifically, this role is accountable for the execution of engagement and retention activities for the PBA, while enhancing and ensuring consistency of client experience across channels and client lifecycle.What will you do?Execute PBA engagement and retention efforts and support strategies to drive long-term PBA client relationshipsEnsure a seamless connected client experience from acquisition to engagement and retention across key programs and campaigns. Monitor outcomes and collaborate with partners to evolve engagement and retention programs as neededLeverage data, client segmentation insights using primary and syndicated research, modeling, and testing to identify segments and cohorts of clients for whom customized treatment strategies will drive improved engagement, anchoring and retentionAssist in prioritizing new client treatment strategies to first test and learn and eventually scale to market. Champion a continuous improvement mindsetImplement client conversion, right fit and migration strategies to support transformative initiativesWork with Partners (Marketing, Next Best Action, Data Analytics, Legal, Regional Banking, Client Strategies, Digital) through impact and influence to design, develop and implement appropriate strategies, processes, policies and reporting which support the execution of engagement and retention strategyComplete engagement and retention campaign analytics & reassess priorities based on growth and profitability. Work with partners to maximize conversion rates across all channels/properties including Distribution partners to bring client engagement strategies to life for our advisorsDevelop robust portfolio reporting and analytics to monitor and forecast the performance of actions taken to increase engagement and reduce attritionWhat do you need to succeed?Must-have:Experience in one or more of the following areas: client engagement and retention; client acquisition; product management; marketing; or P&L product managementProven ability to interpret client insights and data analysis and transform them into strategic initiatives that drive business outcomes. Ability to interpret performance tracking and ask the right questions to inform where and when to pivot.Proven ability to effectively partner and collaborate while driving resultsDemonstrated ability to execute new initiatives with a proven track record to deliverProfessional communication skills; ability to build a compelling narrative to communicate complex ideasStrong analytical skills with experience developing actionable insightsStrong business and financial acumenNice to have:Knowledge of P&L and financial forecastsExperience in financial analysis and strategic assessmentsWhat’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.Ability to make a difference and lasting impactWork in a dynamic, collaborative, progressive, and high-performing teamOpportunities to do challenging workJob Skills Business Data Analytics, Client Engagement Management, Client Retention Programs, Market Analysis, Marketing, Marketing Strategies, Market Research, Portfolio Management, Retail BankingAdditional Job DetailsAddress: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: PERSONAL & COMMERCIAL BANKINGJob Type: Contract (Fixed Term)Pay Type: SalariedPosted Date: 2025-06-13Application Deadline: 2025-06-28Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

Job Summary

Position: 13-month maternity leave coverage for Everyday Banking Personal Banking Account (PBA) Engagement and Retention Strategy.

Responsibilities:

• Implement and execute strategies to enhance engagement and retention for PBA, focusing on client relationships.
• Ensure a seamless client experience across all channels, from acquisition to retention.
• Collaborate with various teams (Marketing, Data Analytics, etc.) to design and execute strategies.
• Utilize data and client insights to create customized treatment strategies for improved engagement.
• Monitor outcomes and adjust strategies based on analytics to maximize conversion rates.
• Develop reporting to track engagement performance and client attrition.

Requirements:

• Must-have: Experience in client engagement/retention, product management, or marketing; strong analytical and communication skills; ability to convert data insights into strategic actions.
• Nice-to-have: Knowledge of P&L and financial forecasting.

Benefits:

• Dynamic and collaborative work environment.
• Opportunities for professional growth and impact.

Location: RBC Waterpark Place, Toronto.

Employment Type: Full-time, Contract (Fixed Term).

Application Deadline: June 28, 2025.

Inclusion Commitment: RBC promotes a diverse and inclusive workplace that values collaboration and innovation.